TitleEdith Piaf
Campaign Sait It Better Than Me
Advertiser Sparks
Brand Sparks

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Date of First Broadcast/Publication Subscribers Only
Media Type Web Film
Production Company
Direction J...PH W....CE Subscribers Only
Cinematography J...PH W....CE Subscribers Only
Editor J...PH W....CE Subscribers Only
Animation J...PH W....CE Subscribers Only
Animation R..s M....ar Subscribers Only
Animation A...n W....am Subscribers Only
Puppets R..s M....ar Subscribers Only
Retoucher Subscribers Only
Producer C...a M...ey Subscribers Only
Producer D...yn M...ey Subscribers Only

About Cardel

With a background in large-scale production, we are adept at pushing boundaries, working hand in hand with our clients to bring their brands seamlessly to life.

Our team brings both production and advertising experience. We find imaginative ways to get it right for our clients no matter the size of the project!

Cardel is known for its internationally renowned and diverse directors with the ability to shoot in any country worldwide through their partnerships. 

Latest News


BAFTA nominated animation director Joseph Wallace has created a cinematic new stop motion music video for the legendary American pop band, Sparks. ‘Edith Piaf (Said It Better Than Me)’ is the latest single to be released from the band’s new album ‘Hippopotamus’, out 8th September on BMG.

The video, which features the band (Californian brothers Ron and Russell Mael) immortalized in puppet form, was made in only six weeks and is brought to life with Joseph’s recognisable blend of wiry puppets, cardboard sets and painted backgrounds. Pairing his visually arresting animation with Sparks' musically uplifting, yet lyrically melancholic track, Joseph has created a stunning Parisian world in which Ron and Russell find themselves in pursuit of something beyond their grasp.

“I didn’t want to illustrate the song too literally as the lyrics were fairly clear and the sentiment was really strong for me, so I tried to create a metaphor that would almost visually score the music and hopefully enhance the meaning of the song. I’ve always had a great fondness for Paris and Parisian culture after having studied and worked there, so the video was a chance to explore that world and create something surreal and intriguing in which Ron and Russell could adventure. The brothers really trusted my vision for the piece and consequently gave me a great amount of creative freedom which meant I could create something as detailed and as synthesized with the music as possible in the time I had.”
Joseph Wallace, director

"Perfectly capturing the mood of the song 'Edith Piaf (Said It Better Than Me),' the video is also a rapturous work of art in its own right. Perhaps Sparks' best video ever."
Ron and Russell Mael, Sparks 


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