popchips Appoints 18 Feet & Rising as New Creative Partner over US & UK Business
Today popchips®, the innovative Californian-based popped snack company, has named independent creative agency 18 Feet & Rising as its new lead creative agency for its first global ad campaign.
This appointment marks the first time the visionary brand is bringing UK and US strategy and creative together under one agency brief. The new brief will see 18 Feet & Rising take responsibility for brand and creative development across both markets with the first campaign to launch in January 2018 and across the US in Summer 2018.
Marc Seguin, CMO at popchips said: “We believe that the long-term strategic vision combined with the creative energy at 18 Feet & Rising will really capture the hearts of consumers in our two largest markets.”
18 Feet & Rising is an independent, London based creative agency and the UK’s first creative agency to be awarded B Corportion status. 18 Feet & Rising have produced award-winning work for clients including Kopparberg, BeGambleAware and Dog’s Trust .
Speaking following the announcement, Executive Creative Director of 18 Feet & Rising, Anna Carpen, said: “This is the first time 18 Feet & Rising will be working on an account both sides of the Atlantic. We are delighted to be partnering with popchips, true crisp revolutionaries, who are as excited about creating bold and powerful work as we are.”