Publicis Conseil presents “The Thread”, the 2018 global brand campaign for Orange
Today, technology is more part of our daily lives than ever before. As digital evolves and innovation continually expands, so the world is evolving with it. Orange is part of this evolution with one objective at heart, connecting people. In this ever more complex world the latest brand campaign shows how Orange brings people closer and simplifies technology. This new communication is based on the idea that « Orange brings you closer, the rest in your hands » which emphasizes the human aspect of Orange as a brand who respects the personal freedom of people in their use of technology. The campaign will be aired for the first time during half time of the World Cup final between France and Croatia on Sunday July 15th, on the national TV channel TF1.