TitleAbsolut's One Night
Brief"It all started one night", says the narrator, against a black backdrop. "When, right out of the darkness: BOOM!" To the classic disco tune "Sunny", the film hurtles through the Earth's biggest moments of creativity, starting with the Big Bang and moving through to the modern day. It ends with a bottle of Absolut. "You can take it from here." Create a better tomorrow, tonight.
Agency
Campaign One Night
Advertiser The Absolut Company
Brand Absolut

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Editing Company
Production Company
Executive Creative Director ..n He.....eld Subscribers Only
Creative Team S...n C....or Subscribers Only
Creative Team R....nd C..n Subscribers Only
Agency Producer Vi....ia K...an Subscribers Only
TV production assistant ..f ch.....ry Subscribers Only
Strategy Director M....ie A...w Subscribers Only
Strategist R....el B....er Subscribers Only
Production Company P..k Pi....es Subscribers Only
Director Em....el L....ki Subscribers Only
Executive Producer J...ie Kel.......bee Subscribers Only
Executive Producer Ca....ne Ko.....nis Subscribers Only
Executive Producer S...ie H...le Subscribers Only
Producer N..k Go.....th Subscribers Only
Editor G....ry H...s Subscribers Only
Music So.....ee M...c Subscribers Only
Production Company Fr.....ore Subscribers Only

About BBH London

Latest News

SuperBolt gets his own anthem in latest Virgin Media ad

Virgin Media is today announcing the third chapter of its "Switch to Super” campaign, which brings to life the benefits of its super broadband speeds, personified by the world’s fastest man – Usain Bolt –as SuperBolt.

The latest ad in the “Switch to Super” series, created by BBH London, will run for 13 weeks across TV, VoD, outdoor, press and social, and is led by a new TV ad which launches on 1st January during The Great New Year’s Bake Off on Channel 4.

In the first chapter we saw SuperBolt select his superhero suit and in this latest execution we see the creation of SuperBolt’s theme tune.

The ad humorously dramatises what it’s like to switch to Virgin Media’s ultrafast broadband and features SuperBolt running on a treadmill as a 50 piece orchestra begin to craft his superhero anthem.

SuperBolt is frustrated that his theme tune is not fast enough for him and he wills the musicians to play faster and faster.

The “theme tune” story, created to evoke familiar superhero scenes, sees the interaction between SuperBolt and the conductor bring an amusing edge to the film.

Sharon Hegarty, Director of Brand and Marketing at Virgin Media said, “Don’t let anything slow you down” was the premise on which to build the next stage of our Super Bolt brand campaign. This execution perfectly portrays the super speed and super entertainment we offer our customers.”

Adam Noel, Creative Director, BBH London said, “The next chapter of the Virgin Media Superbolt campaign allowed us to better define the tone. We played with Bolt’s self awareness, and introduced an unexpected character to Superbolt’s myth-creation. The result was a story that’s just as beautiful as it is absurd... at least that’s what we were going for.”

The film, produced by Caviar, demonstrates that switching to Virgin Media will deliver super broadband speeds and super entertainment. 

Latest Ads