Men’s fashion brand Strellson recently proved it was on trend by turning its online store into a “Like Shop”. For several weeks, customers didn’t need to reach for their credit cards to treat themselves to some dapper threads: instead, each item could be paid for by a specific number of “likes”. But how to raise that virtual cash? Simply paste your own face onto a photo of the outfit and post it on social media. Once you’ve reached the required number of “likes”, the desired piece is yours. In just two weeks, the operation made Strellson a social network phenomenon and exploded awareness of the brand among male consumers. Forget Bitcoin: likes are the new currency. |
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Title | The Strellson Like Shop - Pay Fashion with Likes |
Agency | Serviceplan Group |
Campaign | The Strellson Like Shop - Pay Fashion with Likes |
Advertiser | Strellson AG |
Brand | Strellson |
Posted | September 2017 |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Story | Subscribers Only |
Media Type | Digital |
Length | |
Creative Agency | Se......lan Ca....gn . Subscribers Only |
Executive Creative Director | Ha.....ter S...er Subscribers Only |
Global Chief Creative Officer | Al.....er S...ll Subscribers Only |
Creative Director | Lu....rd H..l Subscribers Only |
Art Director | S...i B...er Subscribers Only |
Art Director | B...rn K..be Subscribers Only |
Copywriter | M...e G....rau Subscribers Only |
Account Director | J...an Ri.....tz Subscribers Only |
Digital Creative Director | H...n F....er Subscribers Only |
Technical Director | M...e B...er Subscribers Only |
Digital Agency | A...AL M...ch Subscribers Only |
Advertising Manager | Th....en L..k Subscribers Only |