In the first spot from this campaign, a young woman describes her love for her husband. But we see that his photograph – and indeed her entire apartment – is practically hidden beneath pictures of crabs. “Whatever you love, you love crabs,” insists crab meat brand Vici. In the second spot, an elderly woman claims she hates crabs. “She loves jokes,” reassures her friend. Come on: everybody loves crabs!
«VOSKHOD» IS THE № 1 INDEPENDENT CREATIVE AGENCY IN RUSSIA
«Voskhod» — it’s advertising without borders: geographical,national, genre. Our clients (foreign and Russian) have alreadyappreciated the effectiveness of advertising, where creativity and mediaare united.
To move beyond — that has been our constant motto since 1996.
Craving for changes is in the air in Russia. Entrepreneurs have always been the game-changers and creators. With its new ad campaign, Tochka Bank supports & inspires them to go on with their fight against all odds to make the world around them a better place. Equal wages, fair prices, healthy competition are the values worth fighting for. Everyday entrepreneurs choose to fight with their businesses. Creative rebellion — their everyday routine — is the core idea of Tochka’s advertising communication. The Bank encourages to be brave, fight, improve and develop. Say it with your business.