BriefIn the first spot from this campaign, a young woman describes her love for her husband. But we see that his photograph – and indeed her entire apartment – is practically hidden beneath pictures of crabs. “Whatever you love, you love crabs,” insists crab meat brand Vici. In the second spot, an elderly woman claims she hates crabs. “She loves jokes,” reassures her friend. Come on: everybody loves crabs!
Campaign Everybody Loves Crabs
Advertiser Viciunai
Brand VICI

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Executive Creative Director A...ey Gu......lin Subscribers Only
Copywriter D...a Ov.....na Subscribers Only
Copywriter A...n R...in Subscribers Only

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