TitleThe Inner Voice
Agency
Campaign The Inner Voice
Advertiser A-Z Sportswear
Brand A-Z

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Web Film
Length
Art Director K..l Ri.....rs Subscribers Only
Producer H...us Gu.....son Subscribers Only
VFX Company S...s Subscribers Only
Colorist ..m P...e Subscribers Only
Sound Designer E..k O...on Subscribers Only
Music H...an Er....on Subscribers Only
Editor J...n ..k Subscribers Only
Executive Producer J...n Li.....öm Subscribers Only
Cinematography M....eu Pl.....ssé Subscribers Only
Art Director A....as M..m Subscribers Only
Director Ph....pe Te.....an Subscribers Only
Agency Producer L..a S....an Subscribers Only
Account Executive Ka....na Kl....en Subscribers Only
Account Director Vi....ia W....er Subscribers Only
Copywriter R...e Ja....en Subscribers Only
Copywriter Ka....na W...ll Subscribers Only
Production Company I...O Subscribers Only

About Forsman & Bodenfors

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Herbal Essences / Changes

A survey done by Herbal Essences shows that 87% of American women say they made a significant change to their appearance after a life event.

In this short documentary four real women tell their stories of change. What initiated the change, what they did and what life was like after.

The score is a cover of David Bowie’s Changes performed by Jazmin – who is also featured in the film. Bowie was always challenging and reinventing his own identity. The title of his song became a natural choice for naming this campaign.

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