TitleWe Are All Connected
BriefWWF is constantly looking for new, fresh ways of engaging people, educating them about the importance of conservation and a healthy ecosystem. We wanted to grab their attention with a dramatically compelling, visually stunning world – that makes them aware of the idea of “connectedness” in the living world. Thus raising their interest in the intentions of WWF.An ordinary desk and typical office supplies are the backdrop for this micro-universe that carries the macromessage, inroducing the real problems of our real world: air-pollution, deforestation, overfishing, climate-change – thus making these abstract, complex environmental issue more tangible for everyone.The Origami predators and preys spring to life, introducing the real problems of our real world.Each and every element of the film has been designed to convey the complexity of our world; and to express the core message of WWF: “we are all connected”.
Agency
Campaign We Are All Connected
Advertiser WWF
Brand WWF Hungary

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Creative Director I...an B....ok Subscribers Only
Creative Director L....te K...cs Subscribers Only
Art Director M....ll S...e Subscribers Only
Client Services Director L....te B...nt Subscribers Only
Editor J...t C...o Subscribers Only
Animation Z...an S...ay Subscribers Only
Animation R...nd P...r B...s Subscribers Only
Animation D...d Ri.....en Subscribers Only

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