TitleThe Most Interesting Man
Campaign The most interesting Man
Advertiser Heineken
Brand Dos Equis

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Media Type Web Film
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Creative Director A....sh B...ga Subscribers Only
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About Smoke & Mirrors

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Meet the artist | 5 minutes with Adam Howes

Retoucher at Smoke & Mirrors London

Hi Adam, how did you get into retouching?

I always enjoyed being creative which led me to Art School where I studied Graphic Design. The course was photography based, which is where I began starting to pick up the basic skills of Photoshop, but it was only after I graduated that I began assisting photographers and retouching professionally- eventually landing my first full time role at Spring Studios as an assistant. There, I got the opportunity to see some of the world’s top photographers in action. Slowly I went from tea making to image-making when someone offered me my very first gig- retouching for a fashion brand.

What’s your favourite part of your job?

We have a great team here in the studio at Smoke so its always fun but I think I really enjoy going on set and putting things together there and then with the client and photographer, it’s great to be involved from the beginning where we can all work together to create something super.

Which recent project did you love being a part of and why?

Channel 4’s Electric Dreams campaign. I got to work closely with the client, we had a lot of time trying different things, playing with textures, colours and creating something from nothing. It wasn’t your normal retouch, involving a lot of manipulating and distortion to produce the finished image.

What advice would you give to someone starting out in retouching?

Grasp onto and appreciate every opportunity you are given and never stop learning. I’ve been in the industry 10 years and the older I get, the more I realise there is to learn! That and the client is always right, unless it involves timings!

What’s your favourite anecdote or quote that you’ve heard uttered in your retouching suite?

“It’s too red, too green and too blue”- You can’t please them all!

The post Meet the artist | 5 minutes with Adam Howes appeared first on Smoke & Mirrors.

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