TitleNeed for Speed
Agency
Campaign Need for Speed
Advertiser Electronic Arts Inc.
Brand EA Sports Need for Speed

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About Havas Media Group

Our purpose is to help brands connect with people and earn meaning in a world flipped on its head by technology. We concentrate our focus on being more innovative, more agile and more tenacious than other networks, constantly striving for excellence and proving it in our work, building meaningful brands. Building Meaningful Brands® creates meaningful connections between people and brands to drive business success.

We believe that people don’t just want better products and services; they want better lives. They expect businesses and brands to help them deliver those better lives. So connecting brands with people is becoming one of the greatest brand challenges. To support this vision, in 2012 Havas Media Group created the Meaningful Brands Index®, the first global analytical metric to connect human well-being with brands at a business level. It measures the benefits brands bring to our lives and its impact on 12 different areas of personal and collective well-being, such as health, happiness, financial, relationships and community. We believe our Meaningful Brands® framework makes us stand head and shoulders above our competition and we are the only group that is able to offer a global analysis and structure on this scale. 

Latest News

Havas Media Group Strengthens Partnership Offering with New Senior Hire

Havas Media Group has today announced the appointment of Chloe Smith as its new Partnership Director. Joining from Disney, Smith is due to start her new role this week.

Reporting into Daren Benton, Head of Partnerships at Havas Media Group, Smith’s move marks her first agency role.

She will be charged with leading a robust team of eight and will be responsible for creating large scale deals across all clients within the Group’s award-winning portfolio, including O2 Priority, and Domino's.

As a senior member of Disney’s Brand and Partnerships team, Smith was incremental in bringing to life clients’ marketing campaigns via innovative and creative initiatives. During her time here she worked to deliver commercial opportunities for clients across multiple platforms. With stints at both Channel 4 and Sky, she brings with her 20 years of industry experience.

Commenting on her new role, Smith said: “Having worked closely with and been so impressed by Havas Media Group during my role at Disney, I’m very excited to be joining such a forward thinking Partnership team. At a time when innovative media solutions are at the top of the client agenda, I’m really looking forward to the challenge ahead and can’t wait to get started.”

Daren Benton, Head of Partnerships at Havas Media Group, said: “Chloe is a great hire for Havas Media Group. Her years of experience and expertise in creating compelling partnerships and her skillset in managing multi-stakeholder deals will be a huge asset to us.”

The news highlights the Group’s continued investment in its Partnership offering across the full breadth of Media and Creative Groups in the UK, ahead of the Havas Village Launch in 2017. 

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