TitleOne Breath
BriefThis spot follows a champion free diver to the depths of the ocean. One week after quitting smoking, he could hold his breath 40 seconds longer than before, allowing him to dive deeper than some dolphins and live out his passion. Look at quitting smoking as a gift to yourself, he says. What would you do with that gift?
Agency
Campaign One Breath
Advertiser Johnson & Johnson
Brand Nicorette

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StorySubscribers Only
Media Type Packaging, Branding & Design
Length
Production Company

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package / graphic designer X-Doria
Santa Monica, United States

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