TitleMore Than a Game
Agency
Campaign FIFA 18 Launch
Advertiser Electronic Arts Inc.
Brand EA Sports FIFA18

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Audio Post Production
Editing Company
Actor / Celebrity Cr.....no R....do Subscribers Only
Actor / Celebrity A....ne Gr.....nn Subscribers Only
Actor / Celebrity R....to C...os Subscribers Only
Actor / Celebrity D..e A..i Subscribers Only
Actor / Celebrity ..n ..e J...ls Subscribers Only
Actor / Celebrity J...s H...en Subscribers Only
Actor / Celebrity Hj.....th Subscribers Only
Actor / Celebrity Ca.....021 Subscribers Only
Actor / Celebrity wr.....haw Subscribers Only
Actor / Celebrity I..i C...e Subscribers Only
Actor / Celebrity Fr......erz Subscribers Only
Actor / Celebrity Of....ot Subscribers Only
Actor / Celebrity 8bi.......all Subscribers Only
Advertising Manager A....ny D...e Subscribers Only
Advertising Manager D...d J....on Subscribers Only
Advertising Manager P..l M..r Subscribers Only
Group Chief Creative Officer ..n P...st Subscribers Only
Chief Creative Officer R....rd B..m Subscribers Only
Creative Director ..m V...e Subscribers Only
Creative Director P..l K...t Subscribers Only
Creative Team ..m V...e Subscribers Only
Creative Team P..l K...t Subscribers Only
Creative Team R...us Sm.....ech Subscribers Only
Creative Team J...s R..h Subscribers Only
Agency Producer S..n P...er Subscribers Only
Assistant Agency Producer Ch......her B...ye Subscribers Only
Account Planner M...in Be....ey Subscribers Only
Account Planner D...d Mo....er Subscribers Only
Chief Executive Officer (CEO) ..t G..f Subscribers Only
Managing Partner D...n Da.....rt Subscribers Only
Account Director J...s D....ck Subscribers Only
Account Manager ..x Su....an Subscribers Only
Designer A..x F....an Subscribers Only
Typographer A..x F....an Subscribers Only
Media Planner R...ie Mc....ey Subscribers Only
Media Planner T..y M...o Subscribers Only
Media Agency S....om Me.....st Subscribers Only
Production Company Sm....er Subscribers Only
Executive Producer F...us B...n Subscribers Only
Producer E..a Bu......rth Subscribers Only
Director A..m B..g Subscribers Only
Director of Photography (DOP) E..k So.....öm Subscribers Only
Director of Photography (DOP) M....as D...ge Subscribers Only
Director of Photography (DOP) S...n Ch....ir Subscribers Only
Editor P..l Ha.....tle Subscribers Only
Editor D..e D...s Subscribers Only
Post Production ..e M..l L...on Subscribers Only
Colorist D..e L...y L...am Subscribers Only
Music Supervision Ra.....la L..a Subscribers Only

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

Latest News

Wrong is the new right in star-studded global campaign for EA SPORTS FIFA 20 by adam&eveDDB

Marking the worldwide launch of FIFA 20, adam&eveDDB has created a new global campaign focussing on innovators that play ‘wrong’ in the stadium, in the street and in the game.

The 90-second film highlights that, from the stadium to the street, football has always been pushed forward by people who do things differently. It celebrates those that play ‘wrong’ and defy conventional wisdom to play in their own uncompromising style.

The ad features superstars from the stadium Eden Hazard, Raheem Sterling, Jadon Sancho, Vinícius Jr and Megan Rapinoe, alongside street football innovator Lisa Freestyle and boxer Anthony Joshua.

The film is part of a global campaign calling on players to “Break New Ground”. With the addition of the street football in the “Volta Football” game mode, players can play their own way and create like never before. The 360 campaign also features “The Groundbreakers” - a series of stories showcasing innovators from the stadium to the street

Mat Goff, Joint CEO of adam&eveDDB, said: “There has always been a ‘right’ way to do things in football. But the global FIFA community are constantly making and breaking their own rules to show that wrong is the new right and changing the game for the better.’ 

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