TitleMore Than a Game
Agency
Campaign FIFA 18 Launch
Advertiser Electronic Arts Inc.
Brand EA Sports FIFA18

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
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Actor / Celebrity Cr.....no R....do Subscribers Only
Actor / Celebrity A....ne Gr.....nn Subscribers Only
Actor / Celebrity R....to C...os Subscribers Only
Actor / Celebrity D..e A..i Subscribers Only
Actor / Celebrity ..n ..e J...ls Subscribers Only
Actor / Celebrity J...s H...en Subscribers Only
Actor / Celebrity Hj.....th Subscribers Only
Actor / Celebrity Ca.....021 Subscribers Only
Actor / Celebrity wr.....haw Subscribers Only
Actor / Celebrity I..i C...e Subscribers Only
Actor / Celebrity Fr......erz Subscribers Only
Actor / Celebrity Of....ot Subscribers Only
Actor / Celebrity 8bi.......all Subscribers Only
Advertising Manager A....ny D...e Subscribers Only
Advertising Manager D...d J....on Subscribers Only
Advertising Manager P..l M..r Subscribers Only
Group Chief Creative Officer ..n P...st Subscribers Only
Chief Creative Officer R....rd B..m Subscribers Only
Creative Director ..m V...e Subscribers Only
Creative Director P..l K...t Subscribers Only
Creative Team ..m V...e Subscribers Only
Creative Team P..l K...t Subscribers Only
Creative Team R...us Sm.....ech Subscribers Only
Creative Team J...s R..h Subscribers Only
Agency Producer S..n P...er Subscribers Only
Assistant Agency Producer Ch......her B...ye Subscribers Only
Account Planner M...in Be....ey Subscribers Only
Account Planner D...d Mo....er Subscribers Only
Chief Executive Officer (CEO) ..t G..f Subscribers Only
Managing Partner D...n Da.....rt Subscribers Only
Account Director J...s D....ck Subscribers Only
Account Manager ..x Su....an Subscribers Only
Designer A..x F....an Subscribers Only
Typographer A..x F....an Subscribers Only
Media Planner R...ie Mc....ey Subscribers Only
Media Planner T..y M...o Subscribers Only
Media Agency S....om Me.....st Subscribers Only
Executive Producer F...us B...n Subscribers Only
Producer E..a Bu......rth Subscribers Only
Director A..m B..g Subscribers Only
Director of Photography (DOP) E..k So.....öm Subscribers Only
Director of Photography (DOP) M....as D...ge Subscribers Only
Director of Photography (DOP) S...n Ch....ir Subscribers Only
Editor P..l Ha.....tle Subscribers Only
Editor D..e D...s Subscribers Only
Colorist D..e L...y L...am Subscribers Only
Music Supervision Ra.....la L..a Subscribers Only

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

Latest News

Dreamies and adam&eveDDB launch global ‘All It Takes Is A Shake’ campaign

adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline.

The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for Dreamies, which launched initially in the UK in January 2019, and will be followed by the US, Australia and Europe later in the year.

In a series of TV and online videos called ‘Cat Borrowers’, non-cat owners are shown exploiting the irresistible power of Dreamies to win the affections of their neighbours’ cats.

In one spot, a girl whose mother won’t let her have a cat is shown luring a handsome Calico in through a window with just one shake of Dreamies. In another, a would-be lothario uses the Dreamies pack shake to tempt some neighbourhood cats onto his sofa so he can seem more attractive to his cat-loving date. The third ad features an elderly nosey neighbour who uses Dreamies to get cats over to visit.

The ‘Cat Borrowers’ campaign is being integrated across channels, running on television and online, and backed by sampling and point-of-sale materials.

Chris Rodi, Marketing Director, Mars Petcare UK said: “As all pet lovers know, cats can be fussy when it comes to showing their affections - until they hear the irresistible Dreamies pack shake. This new campaign will strike a chord with cat owners – and cat borrowers – about the best way to win over feline affections. adam&eveDDB has brought our new Dreamies brand proposition to life in a way that cat owners will find all-too relatable – we only ask that consumers use Dreamies in a responsible way.”

Richard Brim, Chief Creative Officer at adam&eveDDB, said: “All cat owners wonder what their cat gets up to, but deep down they know. They’re at the neighbour’s. Cat borrowers are everywhere. It’s a brilliant truth, that’s made for a really disruptive campaign. If you don’t have a cat, borrow one.” 

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