The Frame is a new Samsung TV designed to blend more harmoniously into your home. The ultra-flat, high resolution screen can be personalised to display something far more interesting than a conventional black screen when you’re not watching your favourite show. In order to demonstrate the idea, the TV was placed among genuine artworks and photographs in a new gallery called – guess what? – The Frame in Australia. Visitors who showed up to look at the art were surprised to get caught up in a debate between three talking “paintings”. 

TitleThe frame
Campaign Samsung the Frame
Advertiser Samsung
Brand Samsung

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