TitleThe Book Tape
Campaign The Book Tape
Advertiser Random House, Inc.
Brand Random House

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
StorySubscribers Only
Media Type Packaging, Branding & Design

About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

Latest News

Serviceplan Greater China Win Tmall and VIVO Business

Serviceplan China have won Tmall and VIVO business with pitch teams led by Chief Creative Officer Chongkin and Managing Director Marcus Ma.  

VIVOis one of China’s mobile phone giants and their products have launched globally. VIVO have a good market share in Southern Asia and Russia. Serviceplan Greater China have won the new product V12 launch campaign. 

Tmall (formerly Taobao Mall), is a Chinese-language website for Business to consumer (B2C) online retail, part of the Alibaba Group and operated in China by Alibaba Group. Tmall is a platform for local Chinese and international businesses to sell brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan. Tmall is the world's 2ndbiggest e-commerce website after Taobaowith over 500 million active users monthly, and the world's 9th most visited website according to Alexa. 

Serviceplan China have won the business for the Tmall ‘Hot Shopping List’ - the best selling products and hot items from different categories to different age groups, and the ‘Tmall Super Brand Day Campaign’, Which promotes limited edition items and products from most of big brands to consumers. 

Chongkin, Serviceplan Greater China Chief Creative Officer commented: “It always feels great to win new business, and we are looking forward to proving Serviceplan China's BIG PRODUCT philosophy, which can help clients to build their brand and product together at once through our collaboration.” 

The Serviceplan Greater China Tmall pitch team was made up of; Marcus Ma – Managing Director; Joy Jiang – Group Account Director; Monica Chien – Head of Planning; Ballball – Executive Creative Director; Mark Liu – Creative Group Head.

The Vivo V12 Pitch team consisted of; Bernard Wong – Managing Director; Moritz Sanner – Planning Director; Adams Ho – Executive Creative Director; Wingho Kan – Creative Director

Latest Ads