TitleUnanswered
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Campaign Unanswered
Advertiser OneMoreDay
Brand OneMoreDay.today

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Media Type Television & Cinema
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Director A...ew W...er Subscribers Only
Director of Photography (DOP) A..n S...ha Subscribers Only
Editor J..e Ja....on Subscribers Only

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Taking Your Mobile Carrier to Court? Quick, Call Kevin Durant!

The NBA Starter Offers His Legal Services in This Faux Infomercial Promoting Sprint print, appropriately, tapped a pro basketball player for the spots it debuted during Sunday Night's NBA All-Star Game. The work, titled "Kevin Durant, Lawyer to the People," out of agency Translation features the Oklahoma City Thunder forward posing as a lawyer in an over-the-top faux infomercial.

In addition, a courtroom drama-like companion ad shows Durant defending the an average woman from the prosecution -- i.e. a price-gauging cell phone carrier -- with flair. There, ex-NBA player Charles Oakley appears as the bailiff and actors Frank Ridley and Kevin Kilner play the judge and prosecutor. The 60-second spot has been cut into 30- and 15- versions as well.

http://creativity-online.com/work/sprint-800-kevin-durant-associates-infomercial/39015

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