TitleThe Great Ribeye Challenge
Campaign The Great Ribeye Challenge
Advertiser Jack in the Box Inc.
Brand Jack in the Box

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Date of First Broadcast/Publication Subscribers Only
StorySubscribers Only
Media Type Television
Founder D...d A...lo Subscribers Only
Chief Creative Officer B...y P...ce Subscribers Only
Executive Creative Director S...e ..e Subscribers Only
Associate Creative Director M..t K....er Subscribers Only
Associate Creative Director S....on M...in Subscribers Only
Art Director S....on M...in Subscribers Only
Copywriter M..t K....er Subscribers Only
Art Director Je....er ..e Subscribers Only
Copywriter C...e D...re Subscribers Only
Executive Agency Producer K...n J..n Subscribers Only
Broadcast Producer L....ia Ma....ez Subscribers Only
Broadcast Producer J....ca G....er Subscribers Only
Account Director Do.....ue B....am Subscribers Only
Account Director R....rd He.....on Subscribers Only
Account Supervisor N....ie Ho....ay Subscribers Only
Assistant Account Executive S....on S...ke Subscribers Only
Account Coordinator O...ia E....sh Subscribers Only
Project Manager M..k D..z Subscribers Only
Project Coordinator M...y Be....ti Subscribers Only
Chief Strategy Officer W...s D...s Subscribers Only
Associate Group Strategy Director D...sh O...ie Subscribers Only
Social Strategist N....ie G...z Subscribers Only
Strategist J....ne B...l Subscribers Only
Production Company C...ar Subscribers Only
Director Z..h M..h Subscribers Only
Director of Photography (DOP) ..m H...on Subscribers Only
Executive Producer M....el S...l Subscribers Only
Executive Producer J...er To.....on Subscribers Only
Executive Producer ..m D....ra Subscribers Only
Line Producer B...n E...ng Subscribers Only
Head of Production C...y W...en Subscribers Only
Production Company L...y .1 Ta....op Subscribers Only
Director ..m R..n Subscribers Only
Executive Producer J..n Gi.....nd Subscribers Only
Editing Company S....ch .A Subscribers Only
Editor ..n B....in Subscribers Only
Assistant Editor C...la B...er Subscribers Only
Production Company Producer Pa....ia Gu.....ma Subscribers Only
Production Company Producer C...ty T...es Subscribers Only
Colorization ..3 Subscribers Only
Colorist S..n C....an Subscribers Only
Color Producer M..t M...n Subscribers Only
Special Effects / VFX F..l V...al E....ts Subscribers Only
Special Effects / VFX R....ll F..l Subscribers Only
Flame Artist M....el .o Subscribers Only
Mix Ma.....ta ..x Subscribers Only
Sound Designer N...an D...n Subscribers Only

About David&Goliath

We are David&Goliath, an integrated creative advertising agency. We’re a true challenger agency. It’s in our name and DNA. We believe there is a challenger in all of us. And that being a challenger is a mindset, not a market position. Our mission is to help inspire people and brands to embrace their challenger spirit to unleash their true potential. Our philosophy and guiding principle is Brave. Brave is having the courage to embrace who you are and live it every day. Brave is our filter for everything we do. From how we inspire our people to bravely take on their biggest fears, to the 10 Brave Ways that guide us, to Today, I’m Brave, the non-profit we created to inspire people all around the world. When your name is David&Goliath, you can’t help but live the challenger spirit every day. And we do this by developing ideas that challenge the status quo and defy category conventions. We help our clients step into their own bravery by taking smart, calculated risks in order to overcome their Goliaths and achieve greatness. 

Latest News

Kia Takes the Children at St. Jude Children’s Research Hospital on an Immersive Joyride to the North Pole

-- A First-Ever Virtual Activation Created On Premises At the Hospital --

The end of the year marks a festive, feel-good time surrounded by love, happiness and gratitude. This holiday season, Kia partners with St. Jude Children’s Research Hospital to spread holiday joy to the kids in a most inventive way, by creating an immersive experience that transports patients straight to the North Pole without ever having to leave the hospital. Kia’s year-end sales event “Season of Giving Back” campaign, created by Kia and David&Goliath (D&G), leans into the season of giving by giving the children at St. Jude and their parents a real time, magical experience of the joy and wonder of the holidays.

“Helping those in need is at the heart of the Kia brand and we are proud to support St. Jude with our ‘Season of Giving Back’,” said Russell Wager, vice president, marketing, Kia America. “We hope to provide holiday cheer to those families that are facing the most difficult of circumstances with dignity, bravery, and grace. Kia is honored to be a small part of the impact St. Jude has on so many.” 

"Kia didn't just want to create a traditional year end event. After all, this is the season of giving. Together we wanted to give to those who may not be able to experience the holidays at home, such as the children at St. Jude Children’s Research Hospital, and create a special experience for children who could use a little extra holiday cheer,” said Ben Purcell, Chief Creative Officer at D&G. “The Kia EV6 is an electrically innovative and capable vehicle. So, we created an immersive holiday experience around it, that was just as innovative.”

The activation was captured in the :60 spot titled “Holiday Joyride” which launched on December 8th, where we are transported to a winter wonderland where the kids adventure on a fun-filled joyride that stirs smiling faces and gasps of excitement as they journey to the North Pole straight from the backseat of a Kia EV6. The spot brilliantly captures real reactions to the bright lights and sparkly skies during the filming of the full, enchanting activation. As an added treat, Kia will release additional footage and a recap of the experience including reactions of all the kids and parents on social, also, beginning on the 8th

To bring it all to life, Nexus Studios, directed by Factory Fifteen, was enlisted to help by constructing a virtual set 50 feet in diameter and 10 feet high comprised of 296 curved LED screens around a Kia EV6 inside St. Jude Children’s Research HospitalÒ. The electric vehicle was equipped with 4 independent hydraulic compressors to gently lift and lower the vehicle to make it feel like it’s driving through a magical winter landscape, flying through the sky, and landing on the North Pole.

"We really put the kids first. And since St. Jude Children’s Research Hospital has been doing that for a long time, they were incredible partners, working tirelessly with our creatives, with Kia and with our production partners at Nexus to develop something very real and memorable," said Purcell. 

“We were partly inspired by ‘The Way Home For Wolf’ children's book; in that taking us on this journey were several festive animals that travel with the children in a relay race, through snowy landscapes filled with snowflakes, to snow-filled forests, to above the clouds and into the star-filled night sky, before helping us find the North Pole,” said Paul Nicholls of Factory Fifteen. “Designing this journey and seeing it light up the car through the immersive LED stage, was nothing compared to seeing these brave children's faces light up with glee. It was a joy to work with David & Goliath and Kia, in what has become a heartfelt career highlight.” 

As part of Kia’s Season of Giving Back campaign, in addition to making the holidays even brighter for the kids, Kia America announced that the brand is making a donation to St Jude Children’s Research Hospital for each new car purchased with a guaranteed minimum of $1,000,000.[1]

In addition to the broadcast spot and monetary donation, the campaign includes, :30,:15,:06 cutdowns of “Holiday Joyride” for use on digital platforms. The campaign will also feature broadcast radio, OOH, print, point-of-sale and social media extensions. 

[1] 1 Kia will donate $8.00 for every new Kia vehicle that is purchased or leased at authorized Kia dealerships, and delivered to retail customers, between November 11, 2022, and December 31, 2022 - with a guaranteed minimum donation of $1,000,000 in the aggregate - to St. Jude Children’s Research Hospital®. For more information, please click here.


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