TitleThe Great Ribeye Challenge
Campaign The Great Ribeye Challenge
Advertiser Jack in the Box Inc.
Brand Jack in the Box

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Date of First Broadcast/Publication Subscribers Only
StorySubscribers Only
Media Type Television
Founder D...d A...lo Subscribers Only
Chief Creative Officer B...y P...ce Subscribers Only
Executive Creative Director S...e ..e Subscribers Only
Associate Creative Director M..t K....er Subscribers Only
Associate Creative Director S....on M...in Subscribers Only
Art Director S....on M...in Subscribers Only
Copywriter M..t K....er Subscribers Only
Art Director Je....er ..e Subscribers Only
Copywriter C...e D...re Subscribers Only
Executive Agency Producer K...n J..n Subscribers Only
Broadcast Producer L....ia Ma....ez Subscribers Only
Broadcast Producer J....ca G....er Subscribers Only
Account Director Do.....ue B....am Subscribers Only
Account Director R....rd He.....on Subscribers Only
Account Supervisor N....ie Ho....ay Subscribers Only
Assistant Account Executive S....on S...ke Subscribers Only
Account Coordinator O...ia E....sh Subscribers Only
Project Manager M..k D..z Subscribers Only
Project Coordinator M...y Be....ti Subscribers Only
Chief Strategy Officer W...s D...s Subscribers Only
Associate Group Strategy Director D...sh O...ie Subscribers Only
Social Strategist N....ie G...z Subscribers Only
Strategist J....ne B...l Subscribers Only
Production Company C...ar Subscribers Only
Director Z..h M..h Subscribers Only
Director of Photography (DOP) ..m H...on Subscribers Only
Executive Producer M....el S...l Subscribers Only
Executive Producer J...er To.....on Subscribers Only
Executive Producer ..m D....ra Subscribers Only
Line Producer B...n E...ng Subscribers Only
Head of Production C...y W...en Subscribers Only
Production Company L...y .1 Ta....op Subscribers Only
Director ..m R..n Subscribers Only
Executive Producer J..n Gi.....nd Subscribers Only
Editing Company S....ch .A Subscribers Only
Editor ..n B....in Subscribers Only
Assistant Editor C...la B...er Subscribers Only
Production Company Producer Pa....ia Gu.....ma Subscribers Only
Production Company Producer C...ty T...es Subscribers Only
Colorization ..3 Subscribers Only
Colorist S..n C....an Subscribers Only
Color Producer M..t M...n Subscribers Only
Special Effects / VFX F..l V...al E....ts Subscribers Only
Special Effects / VFX R....ll F..l Subscribers Only
Flame Artist M....el .o Subscribers Only
Mix Ma.....ta ..x Subscribers Only
Sound Designer N...an D...n Subscribers Only

About David&Goliath

We are David&Goliath, an integrated creative advertising agency. We’re a true challenger agency. It’s in our name and DNA. We believe there is a challenger in all of us. And that being a challenger is a mindset, not a market position. Our mission is to help inspire people and brands to embrace their challenger spirit to unleash their true potential. Our philosophy and guiding principle is Brave. Brave is having the courage to embrace who you are and live it every day. Brave is our filter for everything we do. From how we inspire our people to bravely take on their biggest fears, to the 10 Brave Ways that guide us, to Today, I’m Brave, the non-profit we created to inspire people all around the world. When your name is David&Goliath, you can’t help but live the challenger spirit every day. And we do this by developing ideas that challenge the status quo and defy category conventions. We help our clients step into their own bravery by taking smart, calculated risks in order to overcome their Goliaths and achieve greatness. 

Latest News

Jack in the Box Creates Chicken-Scented Face Masks to Launch Plant-Based Jack’s Unchicken Sandwich™

Calling all mask-wearing foodies! Prepare yourselves for a lip-smacking sensory experience that Jack has in store for us to please the nostrils all while keeping safety in mind. Because Jack wants us to remember: in our current world, we can’t forget to wear our masks! So, an innovator in his own right, Jack had the genius—and self-indulgent—idea to create a mouth-watering mask no one will forget to leave on. In the latest campaign created by David&Goliath, Jack in the Box launches the Chicken-Scented Face Mask to introduce Jack’s Unchicken Sandwich™, the brand’s first-ever, plant-based chicken sandwich and one of the first faux chicken sandwiches in the US fast-food space. 


Whether you’re a chicken aficionado or trying to eat less meat, Jack’s new Unchicken Sandwich™ provides the flavor and goodness chicken has to offer for both plant-eating herbivores or flexitarians alike. The sandwiches are available in two varieties, regular and spicy, and will be available at select locations in Monterey and Salinas, Calif., and Reno, Nev. And, since Jack likes to go all in, what better way to provide everyone with that chicken fix than with a novelty, limited-edition mask that customers can get—drum roll, please—for free! Starting on October 23rd, fans will be able to enter a giveaway on Jack in the Box’s website for a chance to score their very own Chicken-Scented Face Mask. 


“This campaign was designed as a brand piece for Jack to ingratiate himself as a purveyor of a great chicken experience—without it actually being chicken” said Lixaida Lorenzo, Group Creative Director of David&Goliath. “We are always looking for ways to add some Jack fun into people’s lives, especially during these times. So what better way of doing that than by turning something that has become an important part of our everyday reality into something that gives us a smile…even if no one can see it.”


The Chicken-Scented Face Mask video teaser, which went live today, October 15th, is a hilarious montage of blind-folded, curious testers attempting to identify what food…or feeling they are smelling. Some noted scents of “paprika,” “seasoning,” and even “happiness” and were pleasantly surprised to find that what invigorated their olfactory senses was, actually, not real food. These masks smell so tasty, one tester, well, tried to eat it.


Additional elements of the campaign include select influencers taking to social media to share their excitement about their new mask. 

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