TitleDress Like a Mom
Campaign Dress Like a Mom
Advertiser Carmichael Lynch Relate
Brand Evereve

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PostedOctober 2017
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Public Relations

About Carmichael Lynch Relate

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Red Wing Shoe Company Selects Carmichael Lynch Relate as Public Relations Partner

Red Wing Shoe Company, a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel, has selected Carmichael Lynch Relate as its new public relations agency for its Red Wing Shoe brand following a competitive search. The agency was selected based on its strategic approach to multichannel storytelling, relevant client experience working with best-in-class business-to-business brands and ability to find creative solutions to communications challenges.

Carmichael Lynch Relate will handle corporate public relations and content strategy, along with media relations, for Red Wing Shoe Company’s safety footwear and global industrial B2B work category, which includes energy, manufacturing, transportation and construction markets.

“We seek partners who can be zealots of the brand while immersing themselves in our business and becoming a true extension of our internal team,” said Red Wing Shoe Company Vice President and Chief Marketing Officer Dave Schneider. “Carmichael Lynch Relate is the modern PR firm we were searching for to help take our communications and content strategy to the next level.”

“Red Wing has been a brand we’ve always admired, with a rich history of delivering high-quality products that delight customers around the world,” said Carmichael Lynch Relate President Julie Batliner. “We look forward to partnering with this well-respected company to help deliver on its ambitious business plans.”

A premium brand in the industrial safety space, Red Wing Shoe Company’s flagship brand enjoys deep affinity and steadfast loyalty among both industrial customers and end users. As the company seeks to expand its reach and build its reputation, the internal marketing team believes public relations can be a significant contributor to its aggressive growth goals.

Work between the agency and Red Wing Shoe Company began in December 2018.

About Red Wing Shoe Company

Red Wing Shoe Company Inc. is a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel. Established in 1905 in Red Wing, Minnesota, today the privately held company’s family of brands includes Red Wing®, the premium choice for purpose-built work footwear including a collection of Heritage styles created for any occasion; Irish Setter®, the footwear brand of choice for hunters who want uncompromising quality and innovation; Vasque®, a pioneer of performance hiking footwear; WORX™, a trusted brand for the industrial safety footwear market; and S.B. Foot Tanning Company, one of the largest U.S. producers of fine tanned leather for footwear and leather goods. Its brands are distributed to more than 110 countries in an immersive multichannel environment of 500+ Red Wing retail stores, third-party partners and owned e-commerce platforms. Red Wing Shoe Company employs more than 2,300 people worldwide and operates two U.S. manufacturing facilities in Red Wing and Potosi, Missouri. For more information, please visit redwingshoes.com, facebook.com/RedWingShoes or follow @RedWingShoes. 

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