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Advertiser Carmichael Lynch Relate
Brand Schwan's Company

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About Carmichael Lynch Relate

At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories.

Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.

Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.

As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and service, but is also small enough to remain nimble and highly responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized as 2017‘s Midsize Agency of the Year by PRWeek, as well as Small Agency of the Year by the Holmes Report.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results. 

Latest News

Carmichael Lynch Named Outstanding Company for Working Mothers

Carmichael Lynch was honored by She Runs It (formerly Advertising Women of New York) as one of five Outstanding Companies for Working Mothers in its annual awards event celebrating marketing and media leaders who are redefining work/life balance and serving as positive role models and mentors.

“We are immensely proud to be recognized by She Runs It as one of the nation’s top organizations that help mothers succeed at work and at home,” said Carmichael Lynch CEO Marcus Fischer. “We have taken great effort to be an industry leader when it comes to building an inclusive environment for parents, and we’ll continue to do so.”

Carmichael Lynch offers 12 weeks of paid maternity leave, six weeks of paid paternity and adoptive parent leave, and a phased-return policy. The agency also has two mother’s rooms supplied with hospital-grade pumps, an active parents’ support group, agency family date nights, and a program which covers and provides materials for new moms to ship or transport breast milk home while travelling (Milkstork). The agency has also introduced a new-mom mentoring program to help the transition back to work.

“In our 14 years of evaluating submissions for working mothers of the year, we have been profoundly inspired by the nominees, plus we gained a lot of visibility into corporate practices and programs, many of them initiated by the women who were being put forward,” said Lynn Branigan, president and CEO of She Runs It. “It became increasingly clear that the culture and environment a company fosters to support working parents is critical to individual success.’”

The recognition comes a year after Carmichael Lynch President Julie Batliner was recognized by She Runs It as a Working Mother of the Year of 2017.

Winners were chosen for activating policies and practices to create a supportive environment for mothers who want to excel as parents and as corporate and community leaders. The selection criteria focused on the number of women in leadership and client-facing roles, the scope of paid/flexible leave that companies provide to new mothers, and overall benefits related to maternity and motherhood. The five 2018 corporate honorees are 72andSunny, Carmichael Lynch, Periscope, Starcom and T3. 

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