Smartphone apps now account for more than 50% of our digital media usage, according to a Comscore study last year. Yet we typically use less than a third of the apps on our phones. The world of apps is a cluttered one. In the Middle East, McDonald’s faced growing competition from rival food delivery apps like Ubereats and Zomato. How could it boost the attractiveness of McDelivery without redesigning the app altogether? |
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Title | The Promoticon |
Agency | TBWA\RAAD |
Campaign | The Promoticon |
Advertiser | McDonald's |
Brand | McDonald's |
Posted | October 2017 |
Business Sector | Subscribers Only |
Media Type | Flash Animation |
Length | |
Executive Creative Director | F...d M...k Subscribers Only |
Creative Director | M...el B...é Subscribers Only |
Art Director | P...o Ve.....ez Subscribers Only |
Art Director | O....do .a Subscribers Only |
Copywriter | Le....do Ko....ic Subscribers Only |
Copywriter | A..x P...da Subscribers Only |
Agency Producer | A....ea Mi....uc Subscribers Only |