TitleFoodtruck
Agency
Campaign Own Business Day 2017
Advertiser Metro AG
Brand Metro

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About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,400 employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Innovation at Middle East Tech Hub Dubai Internet City is Spotlighted in Serviceplan Middle East Animated Campaign Film

‘Where Minds Click’ is the tagline of Serviceplan Middle East’s new animated advert for the region’s leading tech hub Dubai Internet City (DIC). The campaign includes the animated launch film as well as posters, billboards and social assets.

 

‘Where Minds Click’ came naturally to the creative team at Serviceplan Middle East, as a sum of what Dubai Internet City stands for: a community where start-ups, entrepreneurs, students and large multinational are welcome to innovate and create great things together.


At Dubai Internet City, a community of brilliant minds chip away at the future, to write themselves into history. The slick animation of the film emphasises that innovation is not a formula, instead it is a collective effort, and nobody does it better than the community at DIC. “Innovation needs conversations, communication, collaboration”, and this is illustrated in the animated short conceived by Serviceplan Middle East and directed by Magali García in collaboration with animators; Magali García, Joëlle Carreño, Nacho Velasco, Iván Pais and Cristina Gutiérrez.

Dubai Internet City is the foremost innovation hub of the Middle East. Established in 2000, today it is home to over 1,600 companies ranging from iconic tech giants to up-and-coming startups. What differentiates Dubai Internet City from similar offerings is the strength of its community-like approach to bringing ideas to life. This approach has reaped rich rewards; the numerous unicorn companies that sprouted from here are a testament to that. 

Andre Couto, Creative Director, Serviceplan Middle East said: “Dubai Internet City has always been a reference in the region for bringing together different people, businesses, skills and stories; nurturing and helping ideas on their way to becoming innovations. With a story that invite the viewer to think together with us, the idea from the outset was to create a product out of these connections, an animation that at the same time, takes the viewer on a seamless journey of different styles, while setting a refreshing young tone for Dubai Internet City’s new brand identity.”

 

Find out more about Dubai Internet City here: https://dic.ae/

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