Campaign Own Business Day 2017
Advertiser Metro AG
Brand Metro

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About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

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Serviceplan Group and TrendOne to host LaFutura for the first time in Shanghai

"The future is yours to create" – the biggest meeting in the world for trend and future researchers as well as innovation experts will take place this year under this motto for the first time in the world's most happening city from 22nd to 23rd October 2018. There have been over 1000 participants and members at LaFutura since 2007. As an association, LaFutura represents the global trend and future scenes with the top trend agencies, innovation consultants as well as corporate innovation and foresight experts. The TrendOne agency from Hamburg is the initiator of LaFutura; Serviceplan Group China is the local partner at the conference.

This year, the future is in Shanghai: TrendOne, PDMA.org and Serviceplan Group China are hosting the LaFutura conference in the Chinese metropolis for the first time, which will take place from 22nd to 23rd October 2018. With many global and local events, LaFutura is the central intelligence network to bridge the gap between trends, innovation and tomorrow's opportunities. LaFutura Shanghai connects experts from all industries to the finest business trend network. Futurists from all over the world and participants from local, regional and international companies will attend at the future conference in Shanghai.

Jan-Philipp Jahn, Managing Director for Greater China: "Following LaFutura in Dubai, we are also glad to be involved this year for the second time as the partner of LaFutura in Shangahi. We look forward to our renewed, successful cooperation with TrendOne in hosting this innovative event. For us, it represents an excellent platform to invite our customers to and make our positioning as an innovative communications agency perceptible."

Serviceplan now has 130 employees across its two locations in Beijing and Shanghai and, in addition to Hipp, BMW and Metro, also supports local customers such as Tencent Now and Sport, Kerchins as well as Erdos.
The locations are headed by Marcus Ma, Managing Director for Beijing, Chong Kin, CCO China, and Bernard Wong, Managing Director for Shanghai.

The conference will be opened in the M50 Creative Park with a presentation on trends in Asia. The Retail Experience Tour will follow in the afternoon, including stops at the Gentle Monster Store as well as the DuPont Innovation Center.

The next day starts with an impulse lecture on creative leadership by Christian Kuhna, Director of Innovation and Head of APAC Artgym, in the PWC Innovation Center, followed by a presentation by the Chief Creative Officer of Serviceplan from China: Chong Kin. As with each iteration of LaFutura, the afternoon involves workshops covering topics such as the future of mobility, banking, energy and communication. The complete programme, which also includes exclusive networking events, can be accessed at lafutura.org.

Nils Müller, Managing Director at TrendOne and initiator of LaFutura Shanghai: "Personally, LaFutura in Shanghai is a massive highlight for me, because it allows you to see the future first hand. What's special about LaFutura, however, is that the participants can also interact throughout the year and meet regularly in various locations. With Serviceplan involved once again as a partner in China this year, we have the best integrated agency on board. The topic of innovation is part of the Serviceplan Group's DNA, which makes it an ideal partner for LaFutura."

You can find all the details about the conference at lafutura.org.

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