TitleVagina Varsity
BriefIt’s a word we say often, with hushed voices, a body part we refer to with childish nicknames. But the unwillingness to say “vagina” leads to misinformation, taboos and myths. Libresse created Vagina Varsity, a month-long video campaign that educates viewers on everything there is to know about the vagina. The taboo vanished, our vagina knowledge flourished and Libresse jumped from its number 5 rank to number 4 in just two months.
Agency
Campaign Vagina Varsity
Advertiser SCA Group
Brand Libresse Pantyliners

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Copywriter A....te .e K...k Subscribers Only
Art Director J...et H...y Subscribers Only
Director A..e H...ch Subscribers Only
Production Company Producer S...ey K....er Subscribers Only
Agency Producer T..a D...s Subscribers Only
Illustrator E..a S....om Subscribers Only
Chief Creative Officer M..e S....it Subscribers Only
Executive Creative Director B..d R...ly Subscribers Only
Strategy/Planning K...y H....rd Subscribers Only
Editor M....ew R...er Subscribers Only

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