TitleThe Adhesive Billboards That Keep Sticking In Your Mind
BriefWhen it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
Campaign The Adhesive Billboards That Keep Sticking In Your Mind
Advertiser 3M
Brand 3M

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Media Type Billboard
Creative Director R...nd R...lf Subscribers Only
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