TitleThe Beery craft movie : Unboxing
Agency
Campaign Beery Christmas 2017
Advertiser Saveur Bière
Brand Saveur Bière

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Chief Creative Officer F..d . F...d Subscribers Only
Advertising Manager D...s M....ns Subscribers Only
Account Supervisor C....ia A...on Subscribers Only
Executive Creative Director O....er Le....re Subscribers Only
Associate Creative Director Jul.......rre M...et Subscribers Only
Copywriter T...as Bo....in Subscribers Only
Art Director Y..n Ro....on Subscribers Only
Agency Producer Em.....lle C...n Subscribers Only
Agency Producer F...x V....op Subscribers Only
Production Company V..r Subscribers Only
Producer Au....ien D...ne Subscribers Only
Director S...io F....us Subscribers Only

About FRED & FARID Paris

What is FRED & FARID?We are a global creative agency, a creative partner for CMOs and brands.
What does FRED & FARID produce for brands?We do brand strategy, branding, content, social activation... with taste.
Where is FRED & FARID based?We are based in Los Angeles, New York, Paris, Shanghai.
Who is leading FRED & FARID?The group is led by creative team "Fred & Farid".
What is the website of FRED & FARID?http://fredfarid.com
Where can I see the work of FRED & FARID?http://fredfarid.com/work
What is the philosophy of FRED & FARID?Think with your heart.
How can I contact FRED & FARID?newbusiness@fredfarid.com / pressrelations@fredfarid.com / humanressources@fredfarid.com
How can I learn more about FRED & FARID ?FRED & FARID has produced 1,800 campaigns for 250 brands in 30 different industries, winning 900 international awards and numerous industry titles including: Cannes Lions Grand Prix winner, AdAge A-List International Agency of the Year, Adweek Top 10 Best Agency Outside the US, D&AD 3rd Independent Network, Campaign Magazine Silver Agency of the Year, Brit Awards Best Video Winner, Grand Clio, Clio Independent Agency of the Year, LIA Grand Prix Winner, MTV Video Music Awards Winner, One Show Best of Category Winner, WARC 100 “Top 4 World’s Best Digital Agency,” New York Festival Grand Prix Winner, Spikes Asia Independent Agency of the Year (4 times), World Luxury Award Top Agency (6 times).
FRED & FARID has worked for prestigious brands like Absolut, Adidas, Air France, Audi, Clarins, Club Med, CCTV China, Coca-Cola, Colgate, Decathlon, Diesel, Estée Lauder, Euronews, Garnier, GH Mumm, Lacoste, La Redoute, Levi’s, Liberation, L’Oreal, Lu, Magnum, Martell, Martini, Maserati, Nike, Orange, Orangina, Porsche, Remi Martin, San Pellegrino, Schweppes, Sennheiser, Sephora, Societe Generale, Starbuck, Stoli, The North Face, TsingTao, Uniqlo, Wrangler...
For luxury brands like Audemars Piguet, Bally, Balmain, Berluti, Bulgari, Giorgio Armani, Gucci, Guerlain, Jaeger-LeCoultre, LouisXIII, Louis Vuitton, Mont Blanc, Shang Xia (Hermès), Stella Luna, Tiffany, Van Cleef & Arpels, 24Sèvres, Yves Saint Laurent...
For major tech brands like Alibaba, Alipay, Airbnb, Amazon, Didi, Eleme, Fortnite, Google, HP Computing, Huawei, Impossible Foods, Oppo, PubG, Qeelin, SoundCloud, Spotify, SuperCell, TenCent, TMall, Vivo, WeChat, Youku...
And for pro-bono charity projects like Committee To Protect Journalists, Ethical, Fridays For Future, Historial De La Grande Guerre, Humanis, Sea Shepherd, Stage Entertainment, Tara, Un Rien C’est Tout, WWF, Urgence Homophobie...
FRED & FARID has created famous brand taglines such as Amazon’s “With you on the small and big moments,” CCTV’s ”Never forget where you come from,” Diesel’s “Are you alive?,” Google Audio Book’s “Find your story,” HP’s “Keep it human,” Levi’s’ “Rub yourself,” Louis XIII’s “Think a century ahead”, Orangina’s “Naturally Juicy,” Schweppes’ “What did you expect?,” Martini’s “Luck is an attitude,” SG Banking’s “Team Spirit,” Tao Bao’s “Watch me,” Tmall’s “All in One,” WeChat’s “Create the moment,” Wrangler’s “We are animals,” XBOX “Life is short, Play more.”
In 2013, the group opened FRED & FARID Shanghai. FRED & FARID got very involved in developing mutual understanding between the western world and China. FRED & FARID Shanghai won the national competition to produce the most important image campaign for the Chinese Government (against 133 other scripts): a 2-minute TV spot in the middle of the Chinese New Year CCTV gala show. The spot reminded Chinese mainlanders and diaspora to “Never forget where they come from.” It was seen by 1 billion Chinese people, an audience 8 times bigger than the American Superbowl.
FRED & FARID has collaborated with leading western figures in cinema, digital, fashion, music, photography, politics, and sports, such as Isabelle Adjani, Miles Aldridge, Will I Am, Jacques Attali, Paul Auster, Lorne Balfe, Rémy Belvaux, Eric Besson, Luc Besson, Kathryn Bigelow, Cass Bird, Mary J. Blige, Anna Brewster, Frank Budgen, Nathalie Canguilhem, Eric Cantona, Willy Cartier, Mister Cartoon, Bill Clinton, Daniel Cohn-Bendit, Common, Etienne De Crecy, Penelope Cruz, Stephen Curry, Yann Delaigue, Patrick Demarchelier, Christophe Dominici, Philippe Douste- Blazy, Thierry Dusautoir, Rick Famuyiwa, La Femme, Olivier Ferrand, Mathew Frost, Xavier Giannoli, Micky Green, Michael Haussman, Yaron Herman, Liam Hemsworth, Alejandro Gonzalez Inarritu, Samuel L. Jackson, Laurent Joffrin, Linton Kwesi Johnson, Jean-François Kahn, Joseph Kahn, Shekhar Kapur, Nikola Karabatic, Tony Kaye, Nicole Kidman, Cut Killer, Nick Knight, Jan Kounen, David LaChapelle, Christian Lacroix, Jack Lang, Karl Lagerfeld, Thomas Langmann, Major Lazer, Spike Lee, Loïc Le Meur, Peter Lindbergh, Antonio Lucio, John Malkovich, Sophie Marceau, Elina Matsoukas, Ryan McGinley, Benjamin Millepied, Claudio Miranda, Rachel Morrison, Rafael Nadal, Katelyn Ohashi, Barbara Palvin, Tony Parker, Frederic Planchon, Pole, Phil Poynter, Warren Du Preez, Olan Prenatt, Arjun Rampal, Rankin, Nicolas Winding Refn, Terry Richardson, Robert Rodriguez, Bretman Rock, Barnaby Roper, Renzo Rosso, Paolo Roversi, Gustavo Santaolalla, Susan Sarandon, Travis Scott, The Shoes, Sølve Sundsbø, Nick Thornton Jones, Uma Thurman, Peter Thwaites, Ellen Von Unwerth, Tony Ward, Robbie Williams, Pharrell Williams, Serena Williams, Jonny Wilkinson, Woodkid, Zinedine Zidane, Hans Zimmer.
And Asian celebrities such as A Bu, Hu Ge, Gulnazar, Ann Hui, Boran Jing, Zheng Jun, Song Joong Ki, Zhang Liang, Gengxin Lin, Tao Liu, Li Na, Chen Man, Yuyan Peng, Laure Shang, Huo Siyan, Red Velvet, Chris Wu, Zhao Wei, Huang Wei Wen, Huang Xuan, Yang Yang, Li Yifeng, Dadawa Zhu Zheqin, Jay Zhou.
What do clients say about FRED & FARID?“FRED & FARID a true business and creative partner for HP. They are agile, flexible and their approach to creativity and the quality of their work is a result of their diversity of talent and global mindset.” -Antonio Lucio / Global CMO HP
“FRED & FARID crew is a collection of absolute rock stars. The Spotify Premium team owes them massively for bringing to life a wonderful idea under an insane amount of pressure. Not only did FRED & FARID keep their cool, they went above and beyond in delivery. I don’t know how we would’ve pulled it off without them.” -Veda Partalo / VP Spotify
“FRED & FARID have come up with the most ambitious and accurate approach. Orangina is a mythic brand and must renew its iconic status.” -Hugues Pietrini / CEO France Orangina-Schweppes Group
“They have created the campaign we’ve been dreaming of, it is a great pleasure to work with them.” -Caroline Guillaumin / CMO Société Générale
“FRED & FARID’s expertise is invaluable to us, as we bolster our deployment in China and the United States, and make the brand even more digital to attract new targets.” -Sophie Delafontaine / Creative Director Longchamp
“We were looking for an agency that would revive our brand. They’ve helped us to take our brand from a dusty, old-fashion brand, to a brand that’s alive and connecting with people.” -Adam Kakembo / CMO EMEA Wrangler
“It’s been 5 years that we’ve been working together, I have discovered sensitive, passionate, good men, people on which one can count.” -Steeve Hagege / CMO, Diesel Parfums, L’Oréal
“There is one word that springs to my mind: Pride. I am proud to have chosen you as our agency when you were still small.” -Jean-Paul Torris / CEO Savencia
“They have a real talent, the ability to capture the spirit of the times through emotions.” -Hugues Pietrini / CEO France Orangina-Schweppes Group
“The agency has been a priceless business partner.” -Christophe Archaimbault / CEO, Diesel Greater China & Pacific
“FRED & FARID is a team of very talented people that truly have digital in their genes.” - Alexis Perakis / L’Oreal General Manager
“It's good to have such a crazy partner.” -Francis Canet / General Manager, Pierre Fabre China
“FRED & FARID are helping China discover a new Chinese landscape.” -Jiang Qiong Er / Founder & Art Director Hermès’ Shang Xia
“The agency is highly creative, but what touches me most is their pure spirit and determination.” -Chuan Chen / CEO Lily
“The Spotify Premium team has adored working with the crew at FRED & FARID. Besides being brilliantly creative, FRED & FARID's intuitive and heartfelt approach to ideas has shown us how even the most straight message can be elevated to the next level.” -Veda Partalo / Spotify VP
“We were looking for an agency that would revive our brand. They’ve delivered.” -Adam Kakembo / CMO Emea Wrangler
“They have a real talent, the ability to capture the spirit of time through emotions.” -Hugues Pietrini / CEO France Orangina-Schweppes Group
“FRED & FARID people have a passion for perfection.” -Francis Canet / General Manager, Pierre Fabre China
“I am very lucky to cooperate with FRED & FARID, which has developed extremely well and fast in China.” -Chuan Chen / CEO Lily
“FRED & FARID always comes up with very strong insights.” -Christophe Archaimbault / CEO Diesel Greater China & Pacific
“FRED & FARID are amazing brand builders and their ability to combine creative genius and production quality with a brilliant strategic vision on the brands is unique in the advertising world.” -Hugues Pietrini / CEO Stoli Group
“FRED & FARID team has been great at helping find the equity and nuance in AC hotels, and bringing it to life in beautiful ways. I view them as a partner as we build the brand globally.” -Benoit Racle / CMO AC Hotels
“FRED & FARID are like a roller coaster bringing us excitement with creative ideas.” -Estella Yang / Brand Strategy Porsche China
“The agency is offering this unique capacity of marrying a deep understanding of both western and Chinese cultures.” -Christophe Archaimbault / CEO, Diesel Greater China & Pacific
“They've helped us to take our brand from dusty and old, to alive and connecting with people.” -Adam Kakembo / CMO Emea Wrangler
What does the industry say about FRED & FARID?“FRED & FARID have a huge talent. They know how to develop a narrative structure from an audacious idea.” -John Hegarty / Stratégies
“FRED & FARID are so talented, it was too good an opportunity to pass up.” - Vincent Bollore / Campaign
“They have a boundless openness to the world that is really infectious.” - Jeff Goodby / Adweek
“XBOX Champagne is one of the best spots I’ve seen all year. Everything about it is great. It should win the Palm.” -David Lubars / Shots
“They have a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. They have a way of getting past that to thinking in big breathtaking ways about products.” -Jeff Goodby / CR Creative Review
“You cannot find two more dedicated talents than FRED & FARID to push the boundaries of what's possible.” -Rich Silverstein
“There should be more agencies challenging the status quo. FRED & FARID is a good example of a young independent agency that has succeeded brilliantly. But we need 10 or 20 FRED & FARIDs.” -Sir John Hegarty / Les Echos
“They are terrific and energetic and so different from any of the creative people you could find in the States.” -Jeff Goodby / Adweek
“They are maverick rebels. They are what Daniel Cohn Bendit is to politics, Andy Warhol to painting.” -Jacques Seguela / BFM
“To me, FF stands for Fucking Fantastic.” -Tony Kaye
“The most audacious marketing ideas come from FRED & FARID. They really get the new social media world.” -Academy Awards Director Shekhar Kapur
“They are bold and not afraid to push creatively.” -David LaChapelle
“They are a hip hop agency. Some people are street, some aren’t. They are.” -Rankin 

Latest News

Longchamp lance avec FRED & FARID 'très paris' sa nouvelle plateforme de marque globale

Et dévoile un film de 8 minutes inspiré par le titre iconique 'Il est cinq heures, Paris s'éveille' (une chanson de Dutronc, Lanzmann & Segalen)

●Une nouvelle plateforme de marque globale et un nouvelle signature pour Longchamp développée avec le réseau international indépendant FRED & FARID

●Un vidéo clip cinématique événement de 8 minutes imaginé par FRED & FARID Los Angeles et réalisé par Lope Serrano (aka CANADA)

●L’auteure, compositrice interprète française Clara Luciani interprète le titre iconique “Il est cinq heures, Paris s’éveille” comme une célébration de la relation Longchamp et Paris depuis 72 ans

En 2019, Longchamp, marque iconique fondée en 1948, emblématique du patrimoine et du luxe à la française, était à la recherche d'une nouvelle agence partenaire pour l'accompagner dans la conception et le déploiement de son image à l'international, notamment sur les marchés américain et chinois. A la suite d’un appel d’offre aux Etats-Unis et en Europe, la marque sélectionne le réseau international indépendant FRED & FARID, expert en luxe et digital, qui créé une équipe ad-hoc multiculturelle et multi-expertises provenant notamment de ses bureaux de Los Angeles et Paris. Les talents des agences du réseau ont alors travaillé en synergie sur un nouveau territoire de marque, bâti sur l'ADN, les valeurs et le patrimoine de Longchamp, avec pour objectif de faire entrer la marque en résonance culturelle avec ses nouvelles cibles à l'international.

Avec FRED & FARID Los Angeles à la tête de la création et la production et FRED & FARID Paris aux commandes de la coordination business et stratégique, l'équipe a conceptualisé une toute nouvelle plateforme de marque mondiale et une nouvelle signature intitulée : "très paris".

Cette nouvelle signature revendique le rayonnement culturel indéniable de Longchamp en France, et rend hommage à son histoire en tant que marque fondée à Paris il y a 72 ans. "très paris" évoque non seulement Paris en tant que ville, mais aussi Paris en tant qu’attitude avec tout ce que ça comporte comme élégance, qualité et goût capturant ainsi l’esprit inimitable de Longchamp.

En décrivant la femme "très parisienne" et son inspiration pour la collection SS21 de Longchamp, la directrice artistique de la marque, Sophie Delafontaine, déclare "J'avais à l'esprit une femme spontanée, mobile, fluide, elle se précipite dans la vie avec indépendance et liberté. Fidèle à ses valeurs, elle a du caractère, et cultive son côté épicurien sans se prendre au sérieux”.

La signature “trés Paris” s’exportera en français dans le monde entier sur tous marchés notamment notamment aux Etats-Unis ou en Chine sans traduction. Une décision audacieuse qui évoque l'attitude même qu'elle suscite.

Severine Autret, Directrice Générale et Partner de FRED & FARID Paris déclare: "Longchamp est profondément ancrée dans la culture française. Chaque Français a, à un moment de sa vie, possédé un sac Longchamp. C'est un symbole de qualité et d'innovation. C'est une légende".

“très Paris” s’illustre pour la première fois à l’occasion d’un lancement international d’envergure à l’occasion de collection Longchamp printemps/été 2021. Au coeur de cette campagne un vidéo clip cinématique de 8 minutes imaginé par FRED & FARID Los Angeles au son d’une chanson emblématique de Paris. L’agence a en effet choisi le célèbre titre "Il est cinq heures, Paris s'éveille", de la légende vivante de la chanson française Jacques Dutronc. C’est l'auteur-compositeur-interprète française Clara Luciani qui interprète ici cette ôde à la Ville Lumière en lui offrant une énergie contemporaine.

Séverine Autret: "Si vous n'avez jamais vu Paris s'éveiller après une nuit en ville, alors vous n'avez jamais vu Paris. Et c'est pourquoi cette chanson touche tous les Parisiens. Elle décrit une expérience universelle qui nous relie tous".

Le court-métrage narratif et musical met en scène l'actrice et mannequin britannique Amber Anderson et l’actrice française Mathilde Ollivier embarquant dans une aventure alors que Paris s'éveille. L'intrigue commence lorsque les sacs à main Longchamp "Roseau" des 2 protagonistes se retrouvent échangés par mégarde dans un club.

Réalisé par Lope Serrano du duo de réalisateurs visionnaires et multi-récompensés CANADA, le film s’inspire du cinéma des années 60 avec une narration et un ton volontairement ingénus et épurés. Le clip rend hommage aux textes de la chanson de Jacques Dutronc à travers des scènes truffées de références et clin d’oeil poétiques. 

Latest Ads