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Coty Inc. today announced that The&Partnership London has been selected as global lead creative agency for the Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on driving brand excellence and elevating the creativity behind the company’s iconic portfolio.

The agency won multiple awards at Cannes Lions International Festival of Creativity in 2018, having been named the UK’s most awarded independent creative agency in 2016, as well as Digital Agency of the Year at the Campaign BIG Awards.

Laura Simpson, Chief Marketing Officer, Coty Professional Beauty, commented: “Founded in 1880, Wella Professionals is a leader in salon haircare and we want to ensure the brand remains relevant, meaningful and forward-looking. The&Partnership have convinced us with the strength of their strategic creativity and their passion that they are the right partners to take Wella Professionals to new heights.”

Sam Southey, Vice President Creative Excellence, Coty, added: “This is another important step in our journey to partner with the best creative talent in order to drive our brands further forward. We’re excited to strengthen our strategic and creative bench with The&Partnership, propelling one of our iconic brands to a bright future.”

Sarah Golding, UK CEO and Partner of The&Partnership, said: “We’re beyond thrilled to be working with Coty on the Wella Professionals brand. We can’t wait to get our teeth into this brief: it chimes perfectly with our big, bold and bionic approach, blending innovative tech and smart data with world-class creativity. And it’s global – just what we like!”