TitleSay Yes to the City
Agency
Campaign Say Yes to the City
Advertiser Lexus
Brand Lexus

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Date of First Broadcast/Publication Subscribers Only
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Media Type Television
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About The&Partnership

We are The&Partnership. We bring ideas and technology together to power brands and businesses. 
The&Partnership is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways.
The&Partnership London is the creative centre of The&Partnership, which is both the UK’s largest and Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined network has seen record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop in the last few years. It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas.

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It makes SenseSense with TalkTalk

Since relocating to their new headquarters in Exchange Quay, TalkTalk and 18-month-old The&Partnership Manchester have hit the ground running, creating many multichannel promotional campaigns, most of which have been delivered during lockdown. This latest campaign is the first to deliver the brand’s new positioning - it just makes SenseSense. Which is about getting everything you want from a broadband provider and none of the stuff you don’t. TalkTalk have always challenged the category by offering simple, affordable, reliable and fair broadband for everyone. While this mission remains, the pandemic has brought into even sharper focus the need for great connectivity and entertainment, so the new work represents a slight shift in focus. With a refreshed visual identity, TalkTalk is challenging other broadband and TV providers to offer entertainment packages on a more flexible basis to put an end to lengthy and expensive TV contracts. Making it easier for customers to only pay for what they want to watch, when they want to watch it. Produced by Chief Productions and directed by Ben Tonge, the work illustrates the benefits of TalkTalk TV by presenting the common stresses people have with entertainment providers. Whether that’s having to live with a hefty movies package that outstays its welcome or turning the living room upside down desperately looking for that other remote. Instead, TalkTalk TV puts you in control. With just one remote you can simply search across loads of entertainment that you can switch on or off month by month. TalkTalk TV customers can access 80+ free to air channels, pause and rewind live TV, watch all the best On Demand players and stream their favourite Netflix, Prime Video and NOW TV shows through its TV Box without having to switch between devices. 

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