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Campaign Love Happens Here
Advertiser Pride in London
Brand Pride in London

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END YOUTH HOMELESSNESS TEAMS UP WITH WCRS AND JACK TO ENCOURAGE PUBLIC TO TAKE PART IN ‘SLEEP OUT’

This week sees the launch of the ‘Sleep Out’ OOH campaign, with creative by WCRS and media donated by Jack, in partnership with End Youth Homelessness.

The annual national event challenges participants to face the cold of a winter night and swap their bed for a sleeping bag and cardboard mat, fundraising for homeless and disadvantaged young people in the UK. The event does not replicate homelessness but gives an insight into what it might be like.

Sleep Out is a night of two halves: a team-spirited feel-good factor celebration in the first instance, before the harsh reality of sleeping outdoors in the UK winter sets in.

The posters – illustrated by Oli Frape - depict the dichotomy of Sleep Out through a vivid-toned positive description, alongside a creeping negative shadow version, which hail to the challenging nature of the event.

The campaign will appear on 110 sites across the UK, from Bristol to London and Edinburgh - kindly provided by Jack.

Sleep Out’s 16 UK-wide events in October and November are expecting more than 3,000 people to take part and raise £1.5million in support of some of the 86,000 young people that experience homelessness in the UK every year.

To find your local event and sign up to Sleep Out, visit: www.eyh.org.uk

The campaign will run from 1/10/18 until 14/10/18. 

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