TitleFighting Fire with Fire
Campaign Fighting Fire with Fire
Advertiser General Electric Company
Brand GE

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Music/Sound Company ..e Th....nd B...s Subscribers Only
Post Production Company C....ny . Subscribers Only
Composer Ma.....ie St....rt Subscribers Only
Sound Engineer A...ew T...y Subscribers Only
Producer L...a D..p Subscribers Only
Colorist ..m M...ck Subscribers Only
Producer Ro....le B...n Subscribers Only
Chief Creative Officer D...d L...rs Subscribers Only
Chief Creative Officer G..g H..n Subscribers Only
Executive Creative Director M....el A....te Subscribers Only
Creative / Art Director L...e V...ng Subscribers Only
Creative Director/Copywriter G..y .u T..t Subscribers Only
Art Director R...el M...e Subscribers Only
Copywriter D...na Kh.....va Subscribers Only
Head of Production D...d R...e Subscribers Only
Executive Producer G...ge S....ey Subscribers Only
Producer J..k P....ck Subscribers Only
Head of Music Production R..i ..z Subscribers Only
Account Team K....yn B...n Subscribers Only
Account Team L....ey C..h Subscribers Only
Account Team W..l La.....erg Subscribers Only
Account Team El.....th J...bs Subscribers Only
Director ..l Ki....nd Subscribers Only
Executive Producer Sa....ha S...r Subscribers Only
Executive Technical Producer ..e C..n Subscribers Only
Executive Technical Director J...in D...on Subscribers Only
Head of Production A..i M....ll Subscribers Only
Partner C...s M..k Subscribers Only
Editor M..t G..b Subscribers Only
Assistant Editor C...s S...h Subscribers Only
Associate Post Producer J...an St.....in Subscribers Only

About BBDO New York

At BBDO our mission is to create and deliver the world’s most compelling commercial content. We’re big, but nimble; traditional, yet innovative. Always creative. And always driven by this greater sense of purpose.

How do we accomplish this? We are driven by our obsessive focus on The Work, The Work, The Work. The Work is what we do everyday to reinforce or change behavior – and lead to financial reward for our clients. The only work that matters to us is work that changes behavior.

We never let the cement harden.

The Work encompasses every kind of creative content that can touch the consumer and reinforce the brand— and means more today than ever before:  

Rooted in behavioral insights. Now enhanced by behavioral data.
Famous content. Now contextually relevant to overcome fragmentation.
Unwavering commitment to craft. Now a more nimble approach to production.
Always effective. Now a faster, more streamlined process.




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