TitleThis Is The Time
BriefAbercrombie & Fitch wants to move beyond its sexy flesh-dominated image and take a more mature approach to its young target market. This spot features millennials as they embark on a number of “firsts”: their first apartment, first heartbreak, first job. As they travel, eat, love and explore – all while wearing Abercrombie’s ripped jeans and plaid shirts – the voiceover encourages them to “screw up, date all the wrong people, learn by doing”.
Agency
Campaign This is the Time
Advertiser Abercrombie & Fitch
Brand Abercrombie & Fitch

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Web Film
Length
Copywriter D...d Ca....ht Subscribers Only
Creative Group Head D...d Ca....ht Subscribers Only
Art Director L...a H...e Subscribers Only
Producer S...i Ca.....ght Subscribers Only
Brand Management St.....ie V...er L...en Subscribers Only
Brand Management El.....th W...ox Subscribers Only
Production Company R...o S..w Subscribers Only
Executive Producer R....el L....ld Subscribers Only
Director ..m . ..r Subscribers Only
Post Production char..........tango Subscribers Only
Editor J..k W....ip Subscribers Only
Music H...n Subscribers Only
Audio char..........tango Subscribers Only
Audio R....ll S...h Subscribers Only

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