We are The&Partnership. We bring ideas and technology together to power brands and businesses.
The&Partnership is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways.
The&Partnership London is the creative centre of The&Partnership, which is both the UK’s largest and Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined network has seen record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop in the last few years. It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas.
British Gas Christmas
British Gas today launches a playful Christmas campaign to highlight how they keep customers’ homes running smoothly throughout the season, and even on Christmas Day.
Christmas can be the worst time for something to go wrong in the home and British Gas work tirelessly to ensure that those without hot water, or those most vulnerable, are seen the same day.
We want this campaign to reassure our customers that after a hugely difficult year, we’ll be there for them as they celebrate Christmas. We hope we don’t see you on the big day, but save us a mince pie if we do!
Jill Dougan, Sales and Marketing Director at British Gas
Running across DOOH and social, the campaign reflects on the scary thought of losing your heating and hot water due to a broken boiler, by replacing chilly body parts with festive foods.
The start of 2020 saw British Gas launch ‘Here to solve’ which brought to life the emotional importance of a smooth-running home. The platform then developed during the first Covid lockdown, where the campaign shifted to focus on the efforts British Gas staff were going to, to solve for customers in challenging circumstances.
The Christmas campaign rounds off the year with a smile, bringing some much-needed humour and cheekiness.
We could all do with a little light relief and if there was ever a time for vegetable based innuendos – that time is now. Should your boiler conk out, British Gas are there, even on the big day – so if your sprouts start shivering, we want to make sure everyone knows who to call.
Sam Willard, Creative Director at The&Partnership
The DOOH will be played out programmatically via GroupM’s iDOOH planning and activation tool, using ROUTE and geolocation mobile data to determine the most optimum screens and hours for targeting. Large and smaller formats will target our core audience hour-by-hour with the playful creative execution.