TitleAlma Mater
BriefAn elderly man returns to what was clearly his old school. The place is musty and abandoned. He lingers in its halls and classrooms, remembering. And perhaps seeking something. He finds his former desk and sits down, looking nostalgic. Then he reaches under the desk to retrieve something. A piece of ancient chewing gum. He pops it into his mouth and chews rapturously. Atomic Candy. Your gum is waiting for you.
Agency
Campaign Alma Mater
Advertiser Atomic Candy
Brand Atomic Candy

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Media Type Cinema
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Director K...n Subscribers Only
Chief Creative Officer E..c Sp....er Subscribers Only
Creative Director K...n K...y Subscribers Only
Director of Photography (DOP) M..e J...en Subscribers Only
Editor A..m He.....on Subscribers Only
Producer ..y K...se Subscribers Only
Location Manager D...d Cl....ts Subscribers Only
Production Assistant ..z B...re Subscribers Only
Copywriter M...u Kal......man Subscribers Only
Music Composer D...in B....rd Subscribers Only
Sound Designer M....el An....si Subscribers Only
Sound Designer ..i P...in Subscribers Only
Colorist M..e J...en Subscribers Only
Voice B..d W....re Subscribers Only
Talent/Actors J...s A...ur R....er Subscribers Only

About INNOCEAN Worldwide USA

INNOCEAN is an agency that develops creative driven by insights, not by instinct. This shift came from a need to be in greater sync with our clients on the work they are doing internally to digitally transform their business, and harness that data to deliver creative ideas that will inform and help direct award-winning creative ideas.
 
We set the vision to be the agency that takes the guesswork out of the creative process. Our goal is to deliver this leading edge approach across our entire portfolio of clients, big or small.

Latest News

INNOCEAN Completes Acquisition of Global Digital Company Wellcom Group

- All acquisition proceedings complete upon the approval of the General Shareholders’ Meeting and deliberation by the Australian Court

- Effect of acquisition to be expected to play role of “golden egg” in increasing revenue

- Further expansion of global network, including world’s largest advertising markets of America and Asia, through digital competence

 

NNOCEAN Worldwide has completed the acquisition of a global digital company Wellcom Group, which is being regarded as the Korean agency’s “biggest fish” since establishment.

 

On November 28, INNOCEAN announced the completion of the acquisition of Wellcom Group Limited(Wellcom Group), a digital marketing solutions company, to secure digital-based future growth and expand its global network. INNOCEAN and Wellcom Group signed an agreement deal last July.

 

Wellcom Group has been officially incorporated as an overseas operation of INNOCEAN, following the approval by the General Shareholders’ Meeting and the Australian Court. Based in Australia, Wellcom Group has been currently operating eight digital subsidiaries in the US, UK and Asia-Pacific region.

 

Wellcom Group provides services such as digital creative content production, social media strategy, and digital marketing solutions to leading global companies.  ▲Retail/Food(Tesco, Coles, Tempur-Sealy, etc.), ▲Finance/Communications(ANZ Bank, Telstra etc.), ▲Fashion/Beauty(The Body Shop, Victoria’s Secret, Louis Vuitton, L’Oreal, etc.) are among the leading global brand clients of Wellcom Group.

 

With Wellcom joining INNOCEAN, which celebrates its 15th anniversary next year, the Korean agency will be in a better position to prepare for its second leap.

 

Moreover, the acquisition of Wellcom is expected to play the role of “golden egg” in increasing revenue. Wellcom has recorded double-digit annual growth rates, including in operating profit, over the past three years.

 

In addition, INNOCEAN expects to create synergy in the US, the world’s largest advertising market. Wellcom, with its differentiated digital capabilities, will be able to partner with INNOCEAN Worldwide America(IWA) and Canvas Worldwide(CWW), as well as INNOCEAN’s entire network, to provide global digital-centric integrated services.

 

INNOCEAN stated, “In addition to Europe, Asia, Australia and New Zealand, Wellcom has been expanding its business coverage in the US, from New York(Eastern) to Florida(Central) and LA(Western),” adding, “We expect great synergy from the acquisition as Wellcom’s aggressive expansion coincides with INNOCEAN’s global strategy, which has been in the works for a long time, in a perfect manner.” Wellcom plans to further expand business opportunities in Asia, in addition its current client portfolio which includes The Body Shop and Christie’s.

 

With the acquisition of Wellcom Group, INNOCEAN will expand its global network to 20 countries, 28 operations(Korean HQ + 27 overseas operations) and over 2,700 employees.

 

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