| Title | Le concept McDonald's Originals |
| Agency | agence W |
| Campaign | McDonald's se réinvente avec W |
| Advertiser | McDonald's |
| Brand | McDonald's Originals |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Packaging, Branding & Design |
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