TitleSberbank neighborhoods
BriefThe bank wanted to promote loans for small businesses and at the same time improve services to local communities. So it sought people’s opinions on local needs, using empty window fronts, billboards and geo-targeted online banners. People voted on the kind of services they'd like to see in their neighborhood, and the results were converted into ads targeting suitable entrepreneurs.
Advertiser Sberbank
Brand Sberbank

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