TitlePureBoost Green Light Run
BriefGreen Light Run is an urban marathon race, where the runner doesn’t have to stop for any red lights. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, Adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.
Agency
Campaign GREEN LIGHT RUN
Advertiser adidas
Brand adidas

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Print

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