TitleElection In The Dark
BriefIn Japan, 310,000 visually challenged citizens did not have the critical information necessary to make an informed decision in government elections. Prior to the Election in the Dark campaign, candidates’ platforms and political views were posted on government sites as image files, which were incompatible with software programs for the visually impaired. To raise awareness of this oversight, Yahoo Japan created a text-based microsite that literally turned the tables. The content was compatible with software that vocalizes text for the visually impaired and the black on black text was invisible to sighted viewers.
Agency
Campaign Election In The Dark
Advertiser Alpina
Brand Yahoo! Japan

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