TitleColor Blindless Viewer Video
BriefWe realized there are roughly 13 million Americans who have never seen the changing fall colors because they suffer from red-green color blindness. So we wondered, what if Tennessee could be the place they saw the true colors of fall for the first time? To make it possible, we created The Colorblind Viewer. The world’s first scenic viewer equipped with high-tech lenses that help alleviate red-green colorblindness. Three of these unique viewers were permanently installed at the state’s best scenic vistas. As colorblind people used them, and witnessed the red and orange glory of fall for the first time, we captured their emotional reactions for a short film to share the experience.
Agency
Campaign Color Blindless Viewer
Advertiser Tennessee Department of Tourist Development
Brand Tennessee Department of Tourist Development

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