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Campaign Color Blindless Viewer
Advertiser Tennessee Department of Tourist Development
Brand Tennessee Department of Tourist Development

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Media Type Digital
Agency ..L Subscribers Only
Production Company P..n . F...s Subscribers Only
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NAME COMPANY POSITION/TITLE ROLE (if different from title) Subscribers Only
1. Debbi Vandeven VML Global Chief Creative Officer SAME Subscribers Only
2. John Godsey VML Chief Creative Officer SAME Subscribers Only
3. Derek Clark VML Executive Creative Director Subscribers Only
4. Allison Pierce VML Group Creative Director Subscribers Only
5. Ryan Simonet VML Creative Director Subscribers Only
6. Stephen Martin VML Group Creative Director Subscribers Only
7. Betsy Jemas VML Creative Director Subscribers Only
8. Mars Denton VML Art Director Subscribers Only
9. Amy Wilsey VML Associate Copywriter Subscribers Only
10. Jason Cooper VML Account Director Subscribers Only
11. Bill Patterson VML Channel Director, Public Relations Subscribers Only
12. Megan Davey VML Channel Director Subscribers Only
13. Kelly Fischer VML Sr. Channel Manager Subscribers Only
14. Katie Rogers VML Channel Manager Subscribers Only
15. Ryan Schooley VML Lead Technologist Subscribers Only
16. Ethan Downing VML Executive Producer Subscribers Only
17. Nikki Hardin VML Director, Data Analytics Subscribers Only
18. Alyssa Murfey VML Sr. Channel Manager Subscribers Only
19. Kevin Triplett TDTD Commissioner, Tennessee Tourism Subscribers Only
20. Brian Wagner TDTD Assistant Commissioner, Marketing Subscribers Only
21. Nekasha Pratt TDTD Director of Marketing Subscribers Only
22. Cindy Dupree TDTD Public Relations Director Subscribers Only
23. Erin Dupree TDTD Digital Marketing Manager Subscribers Only
24. Jill Kilgore TDTD Public Relations Media Manager Subscribers Only
25. Amanda Stravinsky TDTD Public Relations Media Specialist Subscribers Only
26. Chusy Jardine Plan A Films Director Subscribers Only
27. Andy O’Neil Plan A Films Editor Subscribers Only
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About VML

Latest News

VML Bolsters Creative Offering With Lauren Lafranz as Managing Director, Global Creative Operations; David Altis as Executive Creative Director; and Mariana Costa as Group Creative Director

VML announced Lauren Lafranz has been hired as managing director, global creative operations. She will report to Debbi Vandeven, global chief creative officer..

In this newly created role, Lafranz will be responsible for implementing Vandeven's vision, helping manage VML’s award-winning creative offices worldwide, formalizing the global creative network and being a resource consultant to activate appropriate skill sets for clients. Based in VML’s New York office, she will also expand creative standards and manage global awards planning.

Lafranz brings more than 15 years of experience, with the majority of her career spent with J. Walter Thompson Worldwide — the past 10 of which concentrated on the creative content side. In her previous position as chief creative content officer, she was directly responsible for managing JWT’s creative program and global creative initiatives. In addition to overseeing programming, she allocated creative resources, tailored showcases for recruitment and retention, and advised on content for award show opportunities. Prior to that, Lafranz held roles in both account management and project management, working on brands such as Rolex, JetBlue and Domino's.

“We strive to create work that pushes boundaries and makes a valuable impact for our brands,” Vandeven said. “Lauren’s ability to identify rising creative talent combined with her experience in the awards community makes her an excellent addition to the VML team. She will be a tremendous steward of our creative work.”

Lafranz will act as director of VML’s global creative council, where she will guide creative teams through the process of producing enhanced creative and manage performance of each office in the VML network. She will also hold the title of creative curator, ensuring the highest quality work is cultivated and advanced for VML’s clients. Additionally, Lafranz will recommend talent for specific assignments across global brands.

“I am honored to join the incredibly talented and thoughtful VML family to further shine a light on their creative and innovative solutions to a global audience,” Lafranz said. “I also would like to express my gratitude to everyone at JWT. They will always hold a special piece of my heart, and I hope that I have helped our global creative community as much as I have learned from them. It is comforting to know that I am simply expanding my WPP family.”

VML rehired David Altis as executive creative director, based out of VML Kansas City. He originally joined VML in September 2004, leaving in August 2014 to serve as executive creative director at a local boutique advertising agency.

Altis has worked on a client roster that includes Kellogg, Hill's Pet Nutrition, SAP, Waste Management, multiple Blue Cross and Blue Shield organizations, H&R Block, Colgate-Palmolive, Tom’s of Maine and the San Diego Zoo.

His experience with digital transformations and advertising spans more than 22 years. He was formally educated in traditional illustration and worked as a successful illustrator for several years before shifting his focus to digital.

Altis has applied his experience across diverse client verticals to help create meaningful consumer engagement ecosystems — striving to connect people to brands by employing insights-driven digital, traditional and broadcast strategies.

His digital and interactive background includes extensive enterprise-level websites, marketing micro sites and consumer social media engagements.

Altis reports to John Godsey, chief creative officer, North America.

Mariana Costa has joined VML as group creative director, based out of the agency’s Chicago office.

Costa has nearly 20 years of experience in the advertising industry, including 12 years in New York working at McCann and DDB on brands such as Georgia-Pacific, Unilever, Johnson & Johnson, Verizon and Reebok. She began her career at BBDO Chicago.

At VML, Costa will be part of the Kimberly-Clark team, where she will manage creative delivery for Family Care brands.

Costa reports to Sean Burns, executive creative director.


About VML
VML is a lead marketing agency that transforms brands through a connected consumer experience. VML’s clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint and Wendy’s.

Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world’s largest communications services group, WPP, in 2001. VML has more than 3,000 employees with principal offices in 33 locations across six continents. 

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