TitleColor Blindless Viewer Video
BriefRoughly 13 million Americans have never seen the changing fall colours because they suffer from red-green colour blindness. To ensure that Tennessee was the place they saw the true colours of fall for the first time, The Colorblind Viewer was designed. The world’s first scenic viewer equipped with high-tech lenses that help alleviate red-green colourblindness. As colourblind people used them, their emotional reactions to the glories of autumn were captured for a short film.
Agency
Campaign Color Blindless Viewer
Advertiser Tennessee Department of Tourist Development
Brand Tennessee Department of Tourist Development

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