| Title | Karma Chameleon |
| Brief | Nothing is as sticky as the melody of a great pop song, or so-called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on billboard sites across Hong Kong. Individually hand-lettered by one of the world’s leading tape artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as it is memorable. When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape. |
| Agency | Cheil Germany |
| Campaign | The Adhesive Billboards That Keep Sticking In Your Mind |
| Advertiser | 3M |
| Brand | 3M |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Billboard |
| Length | |
| Client Supervisor | A..y W..g Subscribers Only |
| Business Director | J..g ..n ..e Subscribers Only |
| Creative Service Associate Director | D...se C..n Subscribers Only |
| Global Chief Creative Officer | M...om P....on Subscribers Only |
| Chief Creative Officer | R...nd R...lf Subscribers Only |
| Executive Creative Directors | P..l C..n Subscribers Only |
| Executive Creative Directors | T...as Sc.....er Subscribers Only |
| Executive Creative Directors | J...n W...e Subscribers Only |
| Creative Director | A...b B...as Subscribers Only |
| Associate Creative Director | I..n .u Subscribers Only |
| Copywriter | C...s D....ks Subscribers Only |
| Copywriter | P..l C..n Subscribers Only |
| Art Director | R...el M....si Subscribers Only |
| Art Directors | D...el B..k Subscribers Only |
| Art Directors | T...g .e ..u Subscribers Only |
| Agency Producer | C...y St......ald Subscribers Only |
| Illustrator | B..f D..s Subscribers Only |
| Typographers | B..f D..s Subscribers Only |
| Typographer | A...b B...as Subscribers Only |
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