TitleKarma Chameleon
BriefNothing is as sticky as the melody of a great pop song, or so-called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on billboard sites across Hong Kong. Individually hand-lettered by one of the world’s leading tape artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as it is memorable. When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
Agency
Campaign The Adhesive Billboards That Keep Sticking In Your Mind
Advertiser 3M
Brand 3M

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Billboard
Length
Client Supervisor A..y W..g Subscribers Only
Copywriter C...s D....ks Subscribers Only
Typographers B..f D..s Subscribers Only
Illustrator B..f D..s Subscribers Only
Agency Producer C...y St......ald Subscribers Only
Art Directors T...g .e ..u Subscribers Only
Art Directors D...el B..k Subscribers Only
Art Director R...el M....si Subscribers Only
Copywriter P..l C..n Subscribers Only
Associate Creative Director I..n .u Subscribers Only
Business Director J..g ..n ..e Subscribers Only
Creative Director A...b B...as Subscribers Only
Executive Creative Directors J...n W...e Subscribers Only
Executive Creative Directors T...as Sc.....er Subscribers Only
Executive Creative Directors P..l C..n Subscribers Only
Chief Creative Officer R...nd R...lf Subscribers Only
Global Chief Creative Officer M...om P....on Subscribers Only
Creative Service Associate Director D...se C..n Subscribers Only
Typographer A...b B...as Subscribers Only

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