TitleSmashing The Cliches
BriefEven in our increasingly free world, some stereotypes are still persistent.For example, that DIY is a man’s thing.HORNBACH’s answer: Demolition.In the new film a heroine is smashing outdated images of women.And thus creates a manifesto for all females of today:With willpower, vision and the radical beauty of the raw power of creativity.Smashing the sledgehammer against the ideal the world has of women:We never said it was easy.
Agency
Campaign We have never said it was easy
Advertiser Hornbach. Bau- & Gartenmärkte
Brand Hornbach

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Creative Director G...o H....ls Subscribers Only
Creative Director M...on F....er Subscribers Only
Production Company S...k F...s Subscribers Only
Director J...s . T..o Subscribers Only
Agency Producer K....in H....ls Subscribers Only
Chief Creative Officer G...o H....ls Subscribers Only
Director of Photography (DOP) D....as Be....dt Subscribers Only
Executive Producer L..z M...ler Subscribers Only
Producer B...o Sc.....ann Subscribers Only

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