TitleSmashing The Cliches
BriefA heroine is seen smashing outdated images of women as Hornbach creates a new manifesto for women: with willpower, vision and the raw power of creativity, stereotypes can be shattered. But "we never said it would be easy".
Agency
Campaign We have never said it was easy
Advertiser Hornbach. Bau- & Gartenmärkte
Brand Hornbach

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Creative Director G...o H....ls Subscribers Only
Creative Director M...on F....er Subscribers Only
Production Company S...K G..H Subscribers Only
Director J...s . T..o Subscribers Only
Agency Producer K....in H....ls Subscribers Only
Chief Creative Officer G...o H....ls Subscribers Only
Director of Photography (DOP) D....as Be....dt Subscribers Only
Executive Producer L..z M...ler Subscribers Only
Producer B...o Sc.....ann Subscribers Only

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