| Title | Generations |
| Brief | A father and a son go on a road trip together in an attempt to reconnect after a lifetime of misunderstanding. It's a human story about real people in which the car - a 1979 Volkswagen Beetle - is at the same time a symbol of the differences between the two characters and the thing that finally brings them together. There's even a heartbreaking twist at the end.
We plunge into a complicated father-son relationship in Volkswagen's long-form ad. We feel the tension between the pair as they set off on a road trip in a treasured vintage VW. They ride in uncomfortable silence, they argue, they laugh, they live. And while we dont understand all the complexities of their bond, the ad invites us to see the emotions attached to a brand that has been passed down from one generation to the next.
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| Agency |
Shoot Happens
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| Campaign |
Generations
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| Advertiser |
Volkswagen
|
| Brand |
Volkswagen Beetle
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Web Film
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| Production Company |
S...t H....ns Subscribers Only
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| Director |
S..e Sv....rg S�....sen Subscribers Only
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| Executive Producer |
Ch.....an Ju.....en Subscribers Only
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| Creative Director |
T...as P...s Subscribers Only
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| Chief Executive Officer (CEO) |
T...as B...g Subscribers Only
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| Marketing Director |
M....el S...n Subscribers Only
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