TitleGenerations
BriefA father and a son go on a road trip together in an attempt to reconnect after a lifetime of misunderstanding. It's a human story about real people in which the car - a 1979 Volkswagen Beetle - is at the same time a symbol of the differences between the two characters and the thing that finally brings them together. There's even a heartbreaking twist at the end. We plunge into a complicated father-son relationship in Volkswagen's long-form ad. We feel the tension between the pair as they set off on a road trip in a treasured vintage VW. They ride in uncomfortable silence, they argue, they laugh, they live. And while we dont understand all the complexities of their bond, the ad invites us to see the emotions attached to a brand that has been passed down from one generation to the next.
Agency
Campaign Generations
Advertiser Volkswagen
Brand Volkswagen Beetle

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Business SectorSubscribers Only
StorySubscribers Only
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Media Type Web Film
Production Company S...t H....ns Subscribers Only
Director Subscribers Only
Executive Producer Ch.....an Ju.....en Subscribers Only
Creative Director T...as P...s Subscribers Only
Chief Executive Officer (CEO) T...as B...g Subscribers Only
Marketing Director M....el S...n Subscribers Only

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