Campaign Shakespeare
Advertiser Sofology
Brand Sofology

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Audio Post Production
Actor / Celebrity O..n W...on Subscribers Only
Chief Marketing Officer (CMO) A..y Le.....ter Subscribers Only
Chief Executive Officer (CEO) H..o F...er Subscribers Only
Director C...s C...am Subscribers Only
Creative Director B....by G....ng Subscribers Only
Agency Producer .d P...it Subscribers Only
Account Manager S..i N...er Subscribers Only
Editor G...th M...en Subscribers Only
Editing Company S...d Subscribers Only
Post Production S...na C....ea Subscribers Only
Post Production R...es Subscribers Only
Audio Post Production ..m L...s Subscribers Only

About Alpha Century

Latest News

Owen Wilson to star in Sofology’s new brand campaign.

The campaign created by Alpha Century, who were appointed as lead creative agency to the £20m account following a pitch in July, launches on social on 1st November and on TV on 3rd November, and aims to drive brand awareness and affinity.

The new campaign will significantly differentiate Sofology from the rest of the market, who are obsessed with price and promotion and making customers think that all sofas are the same. Using the strap line ‘feel at home on a sofa you love’, the campaign is designed to raise the value of how amazing being at home is and so choosing the right sofa, an exclusive Sofology sofa, is important, as you’ll live with it every day for 7 – 10 years.

Owen Wilson will feature in the TV ads as well as making a special appearance in new idents for the specialist sofa retailers’ long-standing sponsorship of Gogglebox. The campaign will also run across all channels, including Digital, Social and instore.

Andy Leadbetter CMO at Sofology explains ‘In order to disrupt this price and promotion driven market, there is a clear need to change the conversation around sofas. A sofa is a huge part of home and family life, it is where you relax almost every day, it’s where you are together with friends and family and it is where you feel safe and comfortable. Sofology is on a mission to leave customers “feeling at home on a sofa they love”, undertaking lots of experiential activity to improve considered choice, empower better decisions and leave customers with a sofa that suits their home and family making life better every day.”

Hugo Feiler, CEO at Alpha Century comments “It is great to be working with such a focused and ambitious Client. We were in immediate agreement that Owen Wilson was the perfect fit for this campaign. He’s an iconic personality with charm, humbleness, levity and gravitas, who has the right sense of self to deliver something heartfelt that will connect him to an audience who are already incredibly fond of him 

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