Solutions driven marketing agency Propac was declared an “It Agency” when Event Marketer announced its 15th annual list of the industry’s Top 100 event agencies.
The 25-year-old company specializes in developing and executing national and retail-specific shopper marketing programs that involve activations, experiential media and digital extensions to target consumers at every stage. Propac’s clients include PepsiCo, Frito-Lay North America and Johnson & Johnson.
“We’re honored by the Event Marketer recognition,” said Brad Johnson, GM Activation and Experiential. “The work we do is ever evolving and we’re committed to staying ahead of the trends. We’re grateful for client partners that encourage us to push our creativity which results in truly memorable brand experiences for consumers.”
Known for its speed and ability to deliver more with less, Propac is the rare agency with its own on-site warehouse and distribution center. Its Content On Demand service creates product images, names and copy to educate shoppers and drive conversion. The shop’s recent work includes a DORITOS® LOADED® sampling tour that drove awareness and buzz in five markets and a FUNYUNS® VoodooFest initiative in New Orleans that hosted photo booths, samples, “bad breathalyzer” tests and artist meet and greets.