TitleWe're Open
Campaign We're Open
Advertiser Smirnoff
Brand Smirnoff

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Post-Production Company
Executive Creative Director C...o Ca.....ne Subscribers Only
Music Performed By Subscribers Only
Music Producer Jo....an W...s Subscribers Only
Music Production Company Ad....oi M...c Subscribers Only
Sound Designer .d D....am Subscribers Only
Sound Design Company W..e Am.....am Subscribers Only
Editor L...a S...af Subscribers Only
Editing Facility T..m E....ng L...on Subscribers Only
Flame Artist P...ip H..s i..' V..d Subscribers Only
Post-Producer T...s K....en Subscribers Only
Director of Photography S...rt Wi....ff Subscribers Only
Executive Creative Director S...rt Ha....ss Subscribers Only
Line Producer M..y Li.....ton Subscribers Only
Executive Producer M....sa Cu....an Subscribers Only
Director Z....ry He......ing Subscribers Only
Production Company E...h Subscribers Only
Agency Producer N..l H...y Subscribers Only
Head of TV St.....ie O...ey Subscribers Only
Copywriter B..n S...on Subscribers Only
Creative Director Em....no Tr......ler Subscribers Only
Creative Director S...n S....tt Subscribers Only
Song Title W...lo (...t Ma......ha) Subscribers Only

About 72andSunny

Latest News

72andSunny Amsterdam & New York launch £4million fully integrated ‘We’re Open’ campaign

Smirnoff is launching the next chapter of its successful ‘We’re Open’ campaign, which went live on 18th March.

The next chapter tells the story of Chris Fonseca, an inspiring deaf dance teacher from London, who teaches other deaf dancers that there are other ways to enjoy music beyond just hearing it. Celebrating inclusivity, the £4million fully integrated campaign will see ‘We’re Open’ on TV for the very first time from 21st March, pre­seeded through social media from 18th March and widespread out of home (OOH) support going live from 28th March.

The 40 second TV advert introduces Chris Fonseca and his story to the nation as he explains that he has always wanted to be a dancer. Using a documentary style approach, the creative profiles Chris and his class of deaf dancers, showing how the group can feel the beat on the dancefloor, just like everyone else.

The OOH creative will run across GB from 28th March for two weeks and include a series of executions that celebrate Chris Fonseca and the community of deaf dancers through simple but bold headlines, including ‘Deaf or not, everyone can dance​’, ‘I don’t feel the music but I feel the beat’​, and ‘Nobody knows we’re deaf on the dancefloor​’.

Chris Fonseca commented:​“It’s great to be able to share my story with so many people. I want to highlight that everyone can do what they love – no matter what obstacles may seem to be in their way. Dance is a best friend of mine, it goes through everything with me. To dance is a beautiful feeling ­ my medicine of stress release! Every challenge and barrier I’ve experienced has been overcome by dance.”

Julie Bramham, Smirnoff Marketing Director, says: “We are privileged to work with someone as inspiring as Chris and are delighted to be able to help celebrate and share his story at scale through our ‘We’re Open’ campaign. The campaign will run across a number of culturally relevant, innovative channels, and we’re excited to launch this next step in our campaign to celebrate diversity and move people to be more inclusive.”

Nic Owen, Managing Director at 72andsunny Amsterdam says:​ "We're Open is all about celebrating how inclusivity makes the world more fun. We're proud to partner with Chris ­ his passion and spirit sets an example to us all." 

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