TitleGrow with your garden.
BriefGARDENA, the top-of-mind brand for traditional gardeners, also wanted to address potential urban gardeners.Idea:Urban gardening and street art come from a similar subcultural background: people, who are interested in street art, are also likely to be interested in urban gardening and conversely. Therefor communicating in their aesthetics and codes, would have much more impact, than a classic billboard.Solution:A huge mural (16m height, 10with) was painted on an inner-city apartment building in a heavily trafficked area. It showed a giant girl, which seemed to pour the tree in front of the wall with the Original GARDENA System.
Campaign Grow with your garden
Advertiser gardena

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Creative Director G...g Fe......ger Subscribers Only
Creative Director Ch.....ph P...z Subscribers Only
Copywriter Ch.....ph P...z Subscribers Only
Copywriter R...n Ka.....er Subscribers Only
Art Director G...g Fe......ger Subscribers Only
Art Director S...n Po....er Subscribers Only
Graphic Designer S...n Po....er Subscribers Only

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