TitleREI_CaseStudy
Agency
Campaign #OptOutside
Advertiser Rei
Brand REI

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Promotion & Event
Length
Editing Company
Chairman P..l Ve....es Subscribers Only
Editor ..m Hu....ns Subscribers Only
Creative Director ..e E....rn Subscribers Only
Business Leader C....en M...e Subscribers Only
Director of Integrated Production C...g A...n Subscribers Only
Executive Creative Director W..l Mc.....ss Subscribers Only
Executive Producer J..f Bl....tt Subscribers Only
Strategy Director G...n J...s Subscribers Only
Music Supervision D...d F...er Subscribers Only
Producer J..e G...d Subscribers Only
Mix Z..h F...er Subscribers Only
Executive Producer J..e Hu....ns Subscribers Only
Artist M...y So....on Subscribers Only
Production Company Producer L...a J....on Subscribers Only
Production Company T..l .f N...h A....ca Subscribers Only
Line Producer J...n M..z Subscribers Only
Mix L..e S....os Subscribers Only
Executive Producer L..i St......ker Subscribers Only
Account Supervisor K...ta M..r Subscribers Only
Director of Experience Design H..d .f D....al D...gn Subscribers Only
Art Director A...y Ol....ld Subscribers Only
Copywriter A..m Wo....ky Subscribers Only
Account Manager A...l R...n Subscribers Only
Art Producer Ja.....ine F...r Subscribers Only
Print Producer Mi....le W...s Subscribers Only
Strategist M..e R...y Subscribers Only
Designer J...tt C..r Subscribers Only
Designer N...la Br.....ck Subscribers Only
Director of Experience Design J..f T....er Subscribers Only
Account Manager G....an Mc....er Subscribers Only
Business Affairs S....ta G...ia Subscribers Only
Director of Analytics J..f B...er Subscribers Only
Digital Producer A...a C..g Subscribers Only
Project Manager S....on F....er Subscribers Only
Director B...i We.....in Subscribers Only
MOTION DESIGN V...or B...l Subscribers Only
Executive Producer R...el B...rd Subscribers Only
Executive Producer A..a F...ds Subscribers Only
Digital Producer A...a C...g Subscribers Only
Integrated Producer M..c M...an Subscribers Only
Editor P....ck . Subscribers Only
Artist P....ck Po.....on Subscribers Only
Special Effects / VFX Br.....rd ..X Subscribers Only

About Venables Bell & Partners

Latest News

Electric Has Gone Audi

Major UK TV and News Takeover Announce the First All-electric Audi


The Manifesto campaign celebrates ‘Electric has gone Audi’ at the brand summit in San Francisco, US, with the worldwide debut of the e-tron.


The TV ad, created by Venables Bell & Partners, demonstrates how the best usually aren’t the first. Mohammed Ali, Elvis Presley and Salvador Dali were not the very first in their field but are certainly considered among the best.


Audi did not invent the electric car but, by injecting its Vorsprung durch Technik DNA, has created the e-tron. As the tagline says, ‘Electric has gone Audi’.


In the UK, Audi will be the first brand to take advantage of the new ground-breaking media package IMPACT*. This includes a one-day takeover of the first full page ad in all key national and regional print titles, together with their digital homepages including the Big City** package, reaching over 21 million adults across the country. All creatives were produced by BBH London.


Benjamin Braun, Marketing Director of Audi UK, says: “We’ve just gone electric with the arrival of the e-tron - a game-changing moment in the history of motoring. Injecting Audi DNA has created a model destined to become legendary for its intelligence, design, connectivity and performance.”


The TV ad will also be shown in cinemas and aired on TV for three weeks from Tuesday 18 September, during major spots including ITV’s X-Factor, Channel 4’s coverage of the Japanese GP, and Sky Sports coverage of the Ryder Cup.

Additionally, OOH will feature static and digital billboards with electrifying graphics that were created with lasers directed through 8ft metal stencils. Key sites include The Kensington, a new landmark billboard in London created by Zaha Hadid Design, plus Waterloo Motion, Motion in the City and London Bridge Motion.


The campaign was planned and bought by Omnicom Media Group's PHD. 

Latest Ads