TitleTime Magazine Prints: Bowie
BriefEvery year, Google's Year in Search campaign recaps the year's biggest searches. But 2016 left people searching for the good in this year. Our challenge was to create a print campaign that reflected the search data, while celebrating a year most people just wanted to forget.When we dug deeper into the searches, a surprising trend emerged: even in darkness, we found signs of love. For example, after the Orlando shooting happened, “blood donation Orlando” was trending. So we followed the trends data and used our campaign as a reflection of the hope and love we discovered.In print, we used the iconic Google Search Bar as a framing device to highlight moments of humanity, hope, and love within the year’s biggest searches. We then placed consecutive ads in major publications’ year-in-review issues, like the New York Times, The New Yorker, and Time Magazine.
Agency
Campaign Year in Search 2016
Advertiser Google
Brand Google

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