Airtel smartSPEEDOO - "Lost"

Noah's Ark Communications Lagos, Nigeria

351

Title	Lost
Brief	A guy washes up on a desert island and does everything he can to be rescued. After several weeks and every Robinson Crusoe tactic imaginable - including a message in a bottle - he's at the end of his tether. Chasing a rabbit into the undergrowth for his supper, he stumbles into the grounds of a luxury hotel. The film is a metaphor for how "lost" digital natives feel when they don't have a good connection.
Agency	Noah's Ark Communications
Campaign	Lost
Advertiser	Airtel
Brand	Airtel smartSPEEDOO
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Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television