TitleThe Path (German)
Title (original language)Der Weg
Campaign Der Weg
Advertiser PENNY Markt
Brand Penny

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Web Film
Global Chief Creative Officer Al.....er S...ll Subscribers Only
Director C...ra Gr....yr Subscribers Only
Audio W...e Kle......nne Subscribers Only
Digital Agency Pl....et M...a Subscribers Only
Director of Photography (DOP) D...y H...e Subscribers Only
Post Production Supervisor Subscribers Only
Producer I...el K..t Subscribers Only
Executive Producer M...tz M...el Subscribers Only
Production Company S...K G..H Subscribers Only
Creative Managing Partner Ma....as H....ck Subscribers Only
Account Manager Fr.....ke ..k Subscribers Only
Account Director F...an Kl.....nn Subscribers Only
Art Director M...e S...ie L...t Subscribers Only
Copywriter H...ik Pf....er Subscribers Only
Executive Agency Producer A...a Bl.....ll Subscribers Only
Executive Creative Director Ch.....ph E...ke Subscribers Only
Audio Post Production ..b s....os B...in Subscribers Only

About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal.
That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the "Haus der Kommunikation" (house of communication). 

Latest News

Serviceplan ranked in Gunn Report top 50 Most Creative Agencies in the World

As Gunn Report, the Global index of creative excellence in advertising, publish the results of the newly launched Gunn 100, Serviceplan Group features in the Top 50 most creative agencies worldwide, and in the top 100 campaigns worldwide.


Serviceplan Munich is ranked #25 and Serviceplan Seoul is ranked #47 in the Gunn 100 top 50 Most Creative Agencies ranking. Multiple-award winning Serviceplan campaign ‘Virtual Crash Billboard’ and the DOT Braille Smartwatch rank in the top 100 most awarded campaigns in the world. Dot. The world’s First Braille Smartwatch, from Serviceplan Munich / Serviceplan Seoul; and ‘The Virtual Crash Billboard’ campaign from Serviceplan Paris are both ranked in the top 100 creative campaigns in the world.

Alexander Schill, Global Chief Creative Officer, Serviceplan Group commented: “It’s great to be up there with the best in The Gunn Report ranking of the top 50 most creative agencies in the world. It proofs that our belief in ÜberCreativity combined with the independent status of our group leaves its marks globally.”


The Gunn Report rankings include the top creative agencies, agency networks, holding companies, brands, advertisers and countries, and are compiled by analysing results of more than 40 of the world’s most important international, regional and national creative awards shows. The newly launched Gunn 100 is a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline - and the companies behind them.


Emma Wilkie, managing director of Gunn Report, said: “Gunn 100 offers an independent and objective overview of the best creative ideas from around the world and the companies behind them providing benchmark rankings that encapsulate and inspire the industry.”

View the full list of the top 100 creative campaigns here: 


Latest Ads