TitleParking is not an art
BriefIn Paris, art is everywhere: in museums, on street corners, in the metro...But is it also in parking lots? Nissan wants people to know that with its around view monitor, parking is not, in fact, an art - a message the brand shared with its ironic integrated campaign. It turned paint scratches on walls, gouges in concrete pillars and dented bollards into art exhibits; in print, outdoor ads and all over the streets of Paris. Nissan even sold works of “art” to raise funds for youth art programs.
Campaign Parking is not an art
Advertiser Nissan
Brand Nissan around view monitor

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Production Company
Executive Creative Director E..c P...re Subscribers Only
Creative Director J....yn B....at Subscribers Only
Art Director ..y R...n Subscribers Only
Copywriter J...s B...e Subscribers Only
President E..n V...ch Subscribers Only
Head Of Planning P...ip N..n Subscribers Only
Account Planner Subscribers Only
Account Director ..u T..n Subscribers Only
Account Director F...ck N...en Subscribers Only
Account Director M....ux W...n Subscribers Only
Art Buyer C....ne Ga....fo Subscribers Only
Producer C...y Pe....ne Subscribers Only
Director C....ent L...r Subscribers Only

Related Ads

Latest Ads