TitleThe Path
Title (original language)Der Weg (Englisch)
Agency
Campaign Der Weg
Advertiser PENNY Markt
Brand Penny

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Web Film
Length
Global Chief Creative Officer Al.....er S...ll Subscribers Only
Director C...ra Gr....yr Subscribers Only
Audio W...e Kle......nne Subscribers Only
Digital Agency Pl....et M...a Subscribers Only
Director of Photography (DOP) D...y H...e Subscribers Only
Post Production Supervisor Subscribers Only
Producer I...el K..t Subscribers Only
Executive Producer M...tz M...el Subscribers Only
Production Company S...K G..H Subscribers Only
Creative Managing Partner Ma....as H....ck Subscribers Only
Account Manager Fr.....ke ..k Subscribers Only
Account Director F...an Kl.....nn Subscribers Only
Art Director M...e S...ie L...t Subscribers Only
Copywriter H...ik Pf....er Subscribers Only
Executive Agency Producer A...a Bl.....ll Subscribers Only
Executive Creative Director Ch.....ph E...ke Subscribers Only
Audio Post Production ..b s....os B...in Subscribers Only

About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

Latest News

Vangardist Magazine and Mauthausen Memorial partner with Serviceplan Group on The Pink Triangle Issue, to highlight Global Violations of LGBTQI+ rights, and change United Nations “Universal Declaration of Human Rights” to put an end to homophobia.

To coincide with the International Day Against Homophobia on 17th May, Vangardist Magazine and Mauthausen Memorial partner with the Serviceplan Group on #PinkTriangleIssue.

80 years after homosexual men were branded with pink triangles on their striped prison clothing and tortured in concentration camps, the mark of sexual persecution in Nazi Germany has been reclaimed as a symbol against homophobia, and anchors an international campaign - 'The Pink Triangle Issue' - highlighting contemporary violations of human rights for LGBTQI+ people across the globe.

The campaign consists of a special Pink Triangle Issue of VANGARDIST Magazine, and a website with petition and film directed by Christoph Kuschnik (Production company PPM, Vienna): https://youtu.be/ix6g65Q6UDU

The motive of the Pink Triangle Issue is to ignite a conversation around the persecution of LGBTQI+ communities, who are increasingly facing persecution, imprisonment, torture or even death in more than 70 countries around the world including Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan and Uganda.

People are invited to make their mark against homophobia by signing up to the Vangardist petition, and making a donation to Rainbow Railroad, who save lives by bringing people out of dangerous situations in countries where the LGBTQI+ community face persecution, torture and even death because of their sexuality.

Vangardist will deliver the number of subscribers of the petition to the United Nations to implore them to add the rights of LGBTQi+ people to the United Nations “Universal Declaration of Human Rights".

https://pinktriangleissue.com

#PINKTRIANGLEISSUE

#ENDHOMOPHOBIA 

Latest Ads