TitleFloor 99.9
BriefThe new Black + Decker steam cleaners kill 99.9% of all bacteria. But how to prove it? Everybody's heard the saying that the floor is so clean you could eat off it. But you would never actually do that, right? Welcome to Floor 99.9, the first restaurant where you could literally eat off the floor. Not just any floor, but the old marble floor of the Mercado Food hall in Antwerp, which gets thousands of visitors every week. The entire place was as meticulously designed as any trendy restaurant, minus the tables. And the journalists, bloggers and VIPs who attended ate it up.
Agency
Campaign Floor 99.9
Advertiser Black & Decker
Brand Black & Decker SteaMitt & Steam-mop

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Business SectorSubscribers Only
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Media Type Case Study

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