Title#NoConditionsApply
BriefThe vermillion dot or “sindoor” on a bride’s forehead is a symbol of marital pride. During rituals and traditions, it dictates who’s accepted or rejected. But today the sindoor has become a symbol of inequality between the married and the unmarried. The campaign turned the single dot, a symbol that divides, into two dots, a new symbol of sisterhood. It made its debut at Sindoor Khela, a festival reserved for married women. Transgender people, widows, divorcees and sex workers joined married women to celebrate Sindoor Khela together for the first time in 400 years.
Agency
Campaign #NoConditionsApply
Advertiser The Times of India
Brand The Times of India

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Media Type Web Film
Length
Creative Partner F..d L...on Subscribers Only
Chief Creative Officer S...i Bha......rya Subscribers Only
Creative Director S...o D..t Subscribers Only
Production Company ..e B...ry F...s Subscribers Only
Producer K..k D..s Subscribers Only
Producer R...l G...ge Subscribers Only
Director A..t ..y Subscribers Only
Account Manager . . Da.....an Subscribers Only
Account Manager V....ta A...a Subscribers Only
Account Planner J..n Th.....aj Subscribers Only
Creative Team Sh....sh Kha......ker Subscribers Only
Creative Team R...t N..r Subscribers Only
Creative Team D....an D....ouza Subscribers Only
Creative Team A...it G...a Subscribers Only
Creative Team Ab....et ..y Subscribers Only
Creative Team An.....la S..a Subscribers Only
Creative Team .V S....th Subscribers Only
Creative Team G....ri S...am Subscribers Only
Creative Team R...t Mu.....ee Subscribers Only
Creative Team Au.....du B....ji Subscribers Only
Creative Team A...it Se....ta Subscribers Only
Creative Adviser Au.....du B....ji Subscribers Only

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